Baltimore/DC Internet Marketing Consultant

Targeting Behavior Online Is Not So Annoying To Men

So you have been searching various new car websites and all of a sudden you start noticing online banner ads for car dealers as you visit Yahoo, CNN and TMZ.  Coincidence or targeting?  Behavioral targeting is to blame and while it's still annoying to some, it appears to not adversely affect their buying habits towards your brand.

There are literally hundreds of targeting available for small business owners today to real craft your online branding towards the best consumer model for your business.  This leads to less waste and more FOCUS than ever before.  Imagine spending a penny to target your perfect buyer online.  Try doing that with TV, radio or print ads.  But you can do it with online banner ads.

Let's talk about it today.

I am Alan Moore and my job as an Internet Marketing Consultant with ReachLocal Baltimore is to help you grow your business through online advertising!  Give me a call at (877)655-3438 to schedule a free consultation. 

http://www.emarketer.com/Article.aspx?R=1008149

I'm Famous! Well, Almost.

Well, OK, I may not be famous but one of my ReachCast blogs was featured on ReachLocal's corporate blogs this past Friday.  As consultants, it has been nice to test out ReachCast before we talk to business owners on how it can grow their business.

To read the follow corporate blog and see 6 articles written by myself and 5 of my colleagues, visit http://blog.reachlocal.com/51711/2011/01/21/reachlocal-internet-marketing-consultant-spotlight%3a-featured-casts.html

Give me a call and let's discuss what ReachCast can do for your business.

I am Alan Moore and my job as an Internet Marketing Consultant with ReachLocal Baltimore is to help you grow your business through online advertising!  Give me a call at (877)655-3438 to schedule a free consultation. 

Facebook and LinkedIn For Lead Generation?

As more and more Baltimore area SMB's gravitate towards Social Media to create branding, engagement and even leads, shouldn't you get involved in the social conversation?

There is no denying the power of Facebook, Twitter, LinkedIn and social media sites like them.  Build a captive audience and you can continue to reap the benefits over and over again.  ReachLocal launced ReachCast, the 2010 Mashable.com Award Winning Social Media Service, to help you get your share of social media gold.

Let's reap those benefits in 2011.

I am Alan Moore and my job as an Internet Marketing Consultant with ReachLocal Baltimore is to help you grow your business through online advertising!  Give me a call at (877)655-3438 to schedule a free consultation. 

http://www.emarketer.com/Article.aspx?R=1008187

It Is Not Good To Say NO To Google.

I think the saying goes something like this - don't poke the lion with a stick especially when that lion is Google and they just offered you $6 BILLION dollars for your 2 year old company.  Why you say?  Because that lion will just use part of its $20,000,000,000 a year revenue stream and create Google Offers.

In my opinion, Google Offers will quickly explode in all markets because of the reach Google has with both consumers and business owners.  They have an existing database through Google/Gmail accounts that could create a list of consumers to rival Groupon's list in very short order.  They also have a HUGE database of business owners with their Google Places and Google Adwords/Adsense account holders.

The 2 will surely be tapped to create one amazing Group Buying experience for Google Offers users.

Groupon, you should have sold when you had the chance.

I am Alan Moore and my job as an Internet Marketing Consultant with ReachLocal Baltimore is to help you grow your business through online advertising!  Give me a call at (877)655-3438 to schedule a free consultation. 

http://www.execdigital.com/tags/daily-deals/google-turns-groupon-rejection-own-daily-deal-google-offers

Are People Reading Your Message?

AOCDRNDICG TO RSCHEEARCH AT CMABRIGDE UINERVTISY, IT DSENO'T MTAETR WAHT OERDR THE LTTERES IN A WROD ARE, THE OLNY IPROAMTNT TIHNG IS TAHT THE FRSIT AND LSAT LTTEER BE IN THE RGHIT PCLAE. TIHS IS BCUSEAE THE HUAMN MNID DEOS NOT RAED ERVEY LTETER BY ISTLEF, BUT THE WROD AS A WLOHE. IF YOU CAN RAED TIHS, PSOT IT TO YUOR WLAL.... OLNY 55% OF PLEPOE CAN!

The brain is a pretty powerful thing and hats off to you if you can read the above paragraph.  45% of American's cannot.  Your internet marketing needs to tell a story about your Baltimore area business.  Who you are, what problem you can solve and then a powerful call to action to phone you or visit your store is a must.  Online, you must be focused.  You must be clear.  You cannot be like the rearranged letters above or you will lose money or clients.

I can help you make sense of the chaos that is online advertising!

I am Alan Moore and my job as an Internet Marketing Consultant with ReachLocal Baltimore is to help you grow your business through online advertising!  Give me a call at (877)655-3438 to schedule a free consultation.