Last updated 2 years ago
Websites are like billboards in the middle of the Amazon rainforest if they are not marketed right. So how do you take that unseen site and have it become visible to the masses in mere days? If you guessed Pay Per Click (PPC) or Paid Search Advertising, you would be right.
Pay per click advertising could be a right fit for your Baltimore or Washington DC based business. Whether you are online only or have a storefront, PPC allows you to buy your way to the top of the search engines with great ease. But great ease could also lead to great loss if the plan is not build on a foundation of sound, internet marketing principles and optimized early and often.
In 2010, when businesses owners were crying the Blues that the economy was down and people were not spending money on their products/services, I had clients having their best years in recent memory. The difference, and there are obviously a few, is that they were marketing online in their local market for consumers and businesses that were looking for their type of company on sites like Google, Yahoo, Bing, Citysearch, Comcast, Superpages, YB, etc. They were found because of their investment in online marketing while competitors were laying people off or closing their doors for good.
Pay per click advertising is the only online media where nearly 100% of your budget goes towards people who are actively searching for you. The only media! It should definitely be part of your online plan and I would love to discuss how it can change your website from an expense to a profit center. You do like profits, right? Give me a call and let's schedule a time to discuss what online marketing can do for you.
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
PS - This is the 3rd Blog in a Series of Blogs titled Build It or Buy It. To read the others, visit:
Buy It Or Build It
http://alanmoore.ca.st/62608/2011/02/14/buy-it-or-build-it---the-beginning.html
Buy It Or Build It: SEO 101
http://alanmoore.ca.st/63314/2011/02/16/buy-it-or-build-it-seo-101.html
Last updated 2 years ago
Which should I do, SEO or PPC, is a question I get asked often like there really is just one answer. The reality is you should be doing both. Let me ask you, the Baltimore business owner, a question.
If you had 1 opportunity at getting a client to notice your business or 2 chances, which would you choose?? Well that is exactly what you are doing by selecting PPC or SEO OR BOTH. 1 or 2 shots out of the 28 listed on each page of Google. The more places you show up increases the chances you have to WIN that click to your website. The more clicks that leave the SERP's and go to your landing page, the more chances you have to increase your company’s revenues. Now imagine if you could substantially increase your opportunities to 5 out of 28 or 8 out of 28, increasing your odds to win over that searcher. Pretty intriguing, right? Well, we do that with our Web Presence Optimization service called ReachCast.
Our goal here at ReachLocal is to help you dominate your competition and OWN the page. Do you want to OWN The Page? I assure you that your competition does. Call me before they do.
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
Last updated 2 years ago
So, you have read a number of my blogs on ReachCast but you still want to know more about it? This short, less than 5 minute video should shed more light on the power that ReachCast can bring to your Baltimore or Washington DC area business.
Simply put - More Content in More Places equals More Customers.
ReachCast is Web Presence Optimization to the extreme and can revolutionize your business and put you light years ahead of your competition.
All of which is good for you, your family and your bottom line!
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
Last updated 2 years ago
I've written a few blogs about the Group Buying phenomena that has been growing at exponential rates as consumers flock to sites such as Groupon, LivingSocial and DealOn for deals in their area.
The power of group buying is undeniable. Consumers get deals and business owners, willing to give deep discounts, get much needed cash flow and a large volume of cash paying customers in the process. Best thing for the SMB’s is it costs nothing upfront.
In my humble opinion, a win-win if done right.
ReachLocal, the Nasdaq traded digital media company that I work for, announced yesterday that they had acquired DealOn. To read more please visit http://blog.reachlocal.com/64771/2011/02/15/welcome-dealon-to-the-reachlocal-family.html
To learn more about group buying and how it can help your business grow both your client base and cash flow, give me a call or click on the contact link above.
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
Last updated 2 years ago
JC Penney's, the nearly a century old household name, recently found out the hard way that Google does not like it when you try to manipulate their search rankings. Like many companies, JCP had outsourced their SEO work to a company listed in the article found below whom allegedly used black hat link building practices to get JCP ranked higher. This firm used tactics that were frowned upon by the search engine giant and therefore was given the dreaded "Google Slap", stripping their rankings from Page One down to Page never to see the light of day.
Google is paying attention and while you can fool them for a little while, they always catch up and when they find out you or your SEO firm was utilizing black hat or questionable SEO practices, you will find your website invisible in the organic rankings for years to come.
""When someone is looking for information on Google, we want them to find the most relevant answers possible. Our search algorithm relies on more than 200 signals to help people find the answers they're looking for, and when websites violate our published webmaster guidelines to try and game the system, that's bad for users and we are willing to take manual corrective action," a Google spokesman said."
Do not let this happen to you!
To do search engine marketing correctly and without fear of being pulled from the results forever, you have 2 choices - Buy It or Build It. Let's get together and discuss ways to grow your online web presence with ReachCast and sleep good at night knowing your rankings will not be removed because of questionable search engine optimization practices.
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help businesses increase revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. He can be reached at (877)655-3438 for questions or to schedule a free consultation.
http://tech.fortune.cnn.com/2011/02/14/j-c-penny-gets-busted-juicing-its-google-results/
