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    Social Media Advertising Is Exploding

    Last updated 1 year ago

    Social media has developed itself to become a legitimate communication channel online. As such, businesses trying to increase their online visibility must utilize this platform in their marketing efforts if they are to enhance customer engagement and understand consumers better. Social media advertising is essentially the distribution of marketing messages, READ ADS, through social media platforms such as Twitter and Facebook. Businesses can also take advantage of this opportunity to connect with their consumers to handle customer relationship opportunities, in addition to solving and addressing customer complaints. The traditional communication methodologies like e-mail have seen a reduction in the level of utilization by customers as they now seek a more expedient response to the use of social media.

    Social media advertising, in itself, has continued to evolve into a fantastic mechanism to drive organic search traffic in addition to increasing conversions and sales. With newly formed networks being developed such as Instagram and Pinterest, internet marketers have their work cut out for them to effectively craft a social media advertising campaign that is appropriate for each of these new networks. The ultimate goal is to create advertising that does not overly saturate the channel and cause excessive noise with little value. The last thing customers want to see is a bombardment of overly aggressive advertising techniques through a newly established social media channel.

    Recent statistics have outlined the fact that social media advertising contributes a much higher degree of success in terms of generating sales leads than that of traditional marketing methodologies. Many companies and organizations have found tremendous success by allowing their sales personnel to engage in social networks as a way to generate interest in the business and ultimately recruit customers. This does not mean that established organizations and reputable brands have completely turned away from traditional advertising methodologies. As a matter of fact, we have seen an increase in the amount of integration between networks as these companies look to further connect with their target audiences. This combination can lead itself to be a powerful marketing campaign as the online marketing efforts work directly in conjunction with offline media and events to generate a consistent message across the board. Social media advertising is now considered a necessity when organizations address their marketing plans, in addition to startup companies, as it provides a more cost effective method to generate interest.

    Reports have revealed that large segments of retail target audiences continue to spend more and more time online each year and on social media sites in particular. With this level of exposure, it allows businesses the opportunity to connect with these individuals and further develop their brand. As it relates to new customers and younger demographics, consumers age 20 to 35 represent the fastest-growing demographic is they tend to spend more than 11 hours per week utilizing social networking applications. With this data and the rapid proliferation of social media advertising opportunities it is never too late for interested businesses to incorporate these methods into their marketing mix. Whether promoting a product or highlighting goods and services, the development of a marketing strategy that incorporates social media advertising will continue to be a powerful tool for business promotion and engagement moving forward.

    How much of your companies budget is spent on social media advertising?  How are you measuring results?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $2,100,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.marketingprofs.com/charts/2012/7929/social-media-ad-spend-to-reach-98b-by-2016

    Increase Your Website Traffic With Search Engine Optimization

    Last updated 1 year ago

    One of the first places people turn when looking for anything is a search engine.  With increasing numbers of websites out there, any search term will return page after page of results.  The average person will not usually look past the first or second page, therefore, you must ensure that your website be listed high enough in the results to garner attention.  This is the purpose of search engine optimization (SEO).

    Search engine optimization is one of the keys that successful websites use to generate large amounts of hopefully meaningful traffic.  In fact, search engine optimization is such an important aspect of website design that an entire industry has developed around the subject with thousands of companies offering to help webmasters implement a search engine optimization strategy.

    At the heart of SEO is quality content, relevant to what the user is searching for.  There are a number of methods that can be employed in order to establish an effective SEO strategy.  One of the most popular techniques is the use of keywords.  Keyword use refers to incorporating specific words that users are entering into the search engine.  The more times a keyword appears on a webpage within relevant content, the greater that page has a chance in ranking within the search results.

    However, many webmasters have employed tricks that included keyword stuffing which is filling a page with excessive amounts of often irrelevant keywords.  As a result, the search engines have developed algorithms that now take this practice into account and penalize websites that employ this tactic by ranking them lower, or not at all.  So how are you supposed to optimize your website with keywords?  By providing quality content that is relevant to the users search terms.

    For example, this article discusses the topic search engine optimization, and you might have found it by entering that phrase into a search engine.  In order to facilitate this, the phrase “Search Engine Optimization” and its abbreviation “SEO” have been incorporated into the text of this article several times.  Because the topic of this article is relevant to that phrase and this article is listed on a website that is relevant to the topic, this generates higher results in the search engine rankings.

    Keyword use is most effective when used in conjunction with frequently updating your website to include new content.  Search engines will rank more frequently updated websites higher than those that are never, or rarely, updated.  Therefore to make the best use of keywords and help ensure that your page ranks higher, you should strive to incorporate new content into your webpage that contains search terms that are relevant to the subject of your webpage.  This is one of the main reasons behind the growing popularity of businesses using blogs since a blog inherently lends itself to frequent updates.

    By frequently incorporating new keyword-specific content into your website or blog, you will begin to build your SEO strategy and effectively increase your website’s search engine ranking.

    Does your business incorporate content marketing and search engine optimization to rank higher in the search engines?  What sort of success or failure have your encountered?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,800,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.searchenginejournal.com/learn-seo-lingo-defined/43799/

    Return On Investment For Brands Utilizing Social Media

    Last updated 1 year ago

    Social media is something that within just a few years has completely changed the very idea of branding and marketing on the internet. With global social networking sites like Facebook, Twitter, LinkedIn and more, social media allows a brand to become individually acquainted with their consumers, thereby increasing the bottom line and the overall brand awareness of the company.

    In recent years, social media has grown exponentially, offering a large return on investment for companies who take their Social media marketing seriously. In a study conducted by PulsePoint Group and Economist Intelligence Unit (EIU), the statistics showed that those companies utilizing social media, they received an 83% boost in marketing and sales effectiveness and an 81% increase in market share.

    The brands who utilize social media to their advantage not only increase brand awareness, but gain a level of connection with their consumers through the act of allowing them to talk about their experiences with the company, whether good or bad. Even negative comments and social media buzz can offer opportunities for brands to improve their image by actively working publicly to fix or alleviate any problems or concerns that consumers may have about the brand.

    Social media has distinct advantages, but that doesn’t mean that the tool is 100% effective. Like any brand marketing, there are ups and downs, bringing with them changes in the return on investment. Because social media is so new, gauging the overall effectiveness is still in its infancy.  But it is clear that a brand not utilizing the technological wonder that is social media may not be as effective in truly connecting to their consumers.

    Social media is here to stay and ignoring that fact will hurt your business.  How is your company utilizing social media marketing to help brand your business?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,800,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1009011

    Is Social Media Right For Your Business?

    Last updated 1 year ago

    Advertising is a key element for any business entity. The marketing of goods and services is essential for businesses to generate customers and increase sales. Large organizations invest millions of dollars towards annual advertising budgets as a means to reach potential customers and convince them to buy their products or services. In our ever growing Internet generation, advertising dollars have shifted towards Internet communication mechanisms to reach consumers. Traditional advertising focused heavily on television, magazines, newspapers, and radio. In today’s marketplace, we see the rise of social media as a communication platform. This medium is now essential for companies large and small as it offers a thriving market of customers and an ever-growing presence. The Internet has revolutionized global commerce and companies now have the ability to thrive on a global platform.

    With the advent of social media, traditional marketing and advertising for most businesses has turned a corner. Social media provides a cost-effective marketing platform for businesses large and small. In addition to this, companies like Facebook have allowed for some of the most detailed geographic and demographic segmentation of potential customers ever available. Never before has such detailed information about customers on such a wide scale been at marketers fingertips. Information such as this allows marketers to create effective advertising campaigns and assist in channeling interest through social media platforms. Google has been another key player in the advent of Internet advertising. With their social media site, Google+, they have entered the social media advertising arena to compete against Facebook. Both companies offer tremendous amount of tools and statistical reporting for marketers using their platforms. These social networking sites allow businesses to compete on a much larger scale to a greater audience with a lot less advertising capital.

    Social media has developed itself into a true communication platform and this impacts businesses in a number of ways. Sites like Twitter allow for average consumers and businesses to interact with one another like never before. Customers now have the ability to leverage social media platforms to communicate and engage with the companies that they know and love. On the marketing aspect, businesses can now attract potential customers and communicate and retain existing clients like never before.  It is important for marketers to understand the differences between each social networking site and ensure that it is most appropriate for their type of business. Advertising campaigns must be custom fit and specifically designed for the environment of the social networking site. Thankfully these sites allow advertisers to generate detailed reports and monitoring tools that will help companies keep track of their campaigns. Armed with this information campaigns can be tweaked and tailored for maximum effectiveness. Advertising through these channels is still relatively new. As the process and systems continue to grow and innovate, it is important for businesses and marketers to stay on top of the updates and changes.  Not all networks are appropriate for all types of advertising. Before deciding on the specific social media advertising network, ensure that the content is tailored to suit that network. Social media is here to stay and its benefits continue to have an impact on us all. Social media advertising has developed itself into becoming a cost-effective and efficient way for businesses and marketers to reach thousands of potential customers and clients through an ever growing medium.

    ReachCast is ReachLocal's award winning solution for business owners who wish to outsource their web presence optimization (Search Engine Optimization, Social Media and Reputation Management rolled into one) to trained experts in the field of Internet Marketing.

    How has Social Media transformed your business online?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,800,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1009061

    Mobile, It's Not Just For Kids Anymore

    Last updated 1 year ago

    Mobile marketing traditionally refers to the activity of utilizing a mobile device such as a cell phone or tablet to deliver marketing content. With the growing adoption of mobile devices, marketers are looking to this platform as a potential growth area over the next few years. Mobile devices have outpaced the number of computers sold over the past year and the majority of these devices have the ability to access the Internet. Another key factor for the efficacy of mobile marketing is that users traditionally spend more time looking at their mobile devices then they would any other type of media. Armed with this information marketers are anxious to get consumers attention by crafting advertising specifically designed for distribution on mobile devices. The benefit to small and medium-size businesses in addition to larger scale corporations is the fact that the playing field has been leveled. Small businesses now have the availability and the opportunity to compete with larger scale advertisers and tap into mobile ad networks to display their messages.

    A common misconception is that teenagers represent the largest demographic of mobile phone users. This statistic is incorrect as the older generation has been rapidly adopting the utilization of not only cellular technologies but mobile smart phones such as Apple's iPhone. Many different techniques have been utilized to capture the attention of mobile phone users such as text message services that deliver advertising content. These campaigns have delivered news, weather, and even horoscopes to subscribed consumers. There has been some contentious legal debate regarding the adoption of text message marketing to mobile devices. We may see some restrictions coming down the line in the next few years directed at this medium. Another rapidly growing segment is advertising through third-party applications. With the growth of Apple’s app store and Droid’s Google Play, marketers have developed content that runs in conjunction with a number of different third-party applications. These consist of splash screens to small banner ads that are displayed during the use of applications on the devices.

    The marketing potential for mobile devices is undeniable. This massive market of over 6 billion mobile handsets worldwide drastically outpaces that of PCs and televisions. We will easily see a greater emphasis on locally optimized websites in addition to other methodologies of mobile advertising. Mobile devices offer speed and convenience to marketers as prospective customers will have the ability to view messages around the clock. They are not restricted to certain usage times for example, when watching television or using the computer. The benefits of this channel as a marketing strategy are numerous. The medium is fast, it has a tremendous reach and thankfully it is quite inexpensive. As these channels continue to develop, marketers will see more impressive response rates and greater target segmentation and identification. As our mobile devices get further integrated into third-party applications such as Facebook and twitter, we will begin to see greater geographic and demographic segmentation. To take this medium a step further, the interactivity through these devices and they are each of access will create a new dimension for marketers to connect with their customers and generate new clients. As a marketing platform that is still largely underutilized there are tremendous advantages to be had in using Mobile marketing as an advertising platform.

    ReachCast is ReachLocal's award winning solution for business owners who wish to outsource their web presence optimization (Search Engine Optimization, Social Media and

    title="Baltimore Reputation Management">Reputation Management rolled into one) to trained experts in the field of Internet Marketing.  It is also 100% mobile ready and optimized.

    What is your company’s mobile strategy?  Do you have a mobile version of your website?  Why or why not?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,800,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1009025




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