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    Online Reputation Can Be Scary If You Do Nothing About It

    Last updated 5 years ago

    For casual Internet users, online reputation management is not something that would be a real cause for concern. However, for major corporations and small business owners that exist in the world today, there is an explicit need for maintaining a positive image of their brand and business. As the Internet continues to be a mechanism in which people validate purchasing experience and conduct valuable company research, it is important that any organization seeking to maintain a quality image focus upon ensuring an effective online reputation strategy has been put into place. In doing so, they will be able to safeguard their brand through appropriate monitoring and improvement of the outward facing reputation that exists of the organization. Again, a negative online reputation for any business for that matter can be a tremendous hindrance to them for future sales, advertising, or business.  Pretty scary stuff to think about, especially if you do nothing about it.

    Recently we have seen many organizations utilize the power of social media and various other Web 2.0 communication networks in an effort to perform damage control for various negative publicity events. While this is a reactionary process, it should be the goal of every organization to implement an effective strategy to maintain customer relations via all forms of Internet communication. For some organizations, it can be more prudent for them to hire the services of a professional online reputation management service. These professionals will be able to map out the various online review sites available to customers and business partners that may be potential areas for monitoring. In monitoring these components, the company will then be able to adequately channel any negative feedback or customer complaints to the appropriate department or mechanism. Having a trusted partner engage in this activity can be not only beneficial for the continuity of the business but it will also keep tabs on any negative sentiment related to the brand.

    There will be those instances where the rival corporations or even single individuals choose to spread misleading information or damaging data that may tarnish the reputation of the parent company. The last thing this organization would want is to have any damage done to their credibility. By implementing various tools and techniques through proper online reputation management, businesses and organizations will be able to handle negative feedback and adequately respond if necessary. This also extends to various areas of the web including all of the major social media networks that any company may be a part of. When dealing with matters such as this, time is of the essence.  It is even more important these days as these situations tend to play out online and within the view of the general public. Any organization who is not ready for this is not implemented a strategy for online reputation management, they are putting themselves true disadvantage and to the mercy of the Internet.

    ReachCast is ReachLocal's award winning solution for business owners who wish to outsource their web presence optimization (Search Engine Optimization, Social Media and Reputation Management rolled into one) to trained experts in the field of Internet Marketing.

    What are consumers saying about your business online?  Do you have an horror stories or success stories to share?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $2,200,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1009219

    Pay Per Click Works But You Need To Come Prepared

    Last updated 5 years ago

    One of the challenges, that small businesses face, in today’s Internet marketing landscape is ultimately how to increase visibility through the use of pay per click marketing. Often times it can be difficult to compete with larger brands and major labels as they will typically have larger marketing budgets assigned solely to pay per click marketing campaigns. From a small business owner’s perspective, this can be of significant concern. The pay per click marketing medium does however provide small-business owners with an unprecedented opportunity to gain greater access to online marketing channels with relatively low barriers to entry.  There are numerous benefits to this strategy that include greater control over your marketing campaigns than typical search engine optimization on its own. In addition, you have control as to where, when and how often you want your message delivered. Pay per click can be relatively affordable dependent upon the keywords that are actually being targeted. However, for small businesses there are some important guidelines that need to be put in place in order to make the most of their pay per click marketing budgets.

    First, it is always prudent to combine this type of marketing plan with another form of organic or unpaid marketing effort. Pay per click marketing will provide you with an almost instantaneous online presence and this will allow for greater visibility and much more user interaction especially in the short term. Search engine optimization focuses around keywords and effective keyword density on pages. It also utilizes an algorithm the ranks pages on their popularity and ultimately their authority. While SEO is good for those marketers who are establishing their website footprint, a pay per click marketing model is focused primarily a drawing traffic directly to your website on higher “purchase intent” traffic.  As always, it is in your best interest to ensure that your site is fully functional and easy to navigate prior to beginning this type of marketing effort. You do need to take some time to fully understand your customer and their specific needs. Your goal should be to tap into their desires and facilitate the help that they need when they visit your specific site. A good combination of search engine optimization and pay per click marketing model will give you a great head start into your online marketing efforts.

    The biggest player in this realm is Google Ad Words, as it provides an excellent service that will allow you to create and run your ads through their system. You identify the budget that suits your specific objective and any time a customer clicks on your ad, you pay for that click. With more competitive keywords, the cost per click can get expensive.  While Yahoo and Bing also provide this type of online advertising service, the clear market leader is that of Google but do not neglect the other published like Yahoo, Bing, SuperPages and CitySearch.  Another key factor for marketers to understand is the importance of having a landing page for the individuals that you are targeting with your pay per click marketing. By having this area already lined up you can create an effective sales funnel that will ultimately lead you to greater conversions and more customer satisfaction. Pay per click marketing is a fantastic way for small businesses to help attract customers and ultimately build brand awareness.

    Are you using Pay Per Click Advertising to attract new clients for your business?  Why or why not?  How many vendors have you used to manage PPC ads in the past?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $2,200,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.searchenginejournal.com/what-is-quality-score-and-why-does-it-matter/46041/

    The Digital World Dominated by the Big Boys: Apple, Google, Amazon and Facebook

    Last updated 5 years ago

    In today’s digital world, companies from all industries have to compete like never before to have a fighting edge and to find a strong profit against competitors. That need to compete in the digital world has made companies broaden their scope of what services and products they provide, reaching far into territories they never would have before. And, as companies grow they find that they are fighting more than ever when it comes to the big boys in the digital world: Apple, Google, Amazon and Facebook.

    The four companies in the digital world, also known as the Big Four, dominate the internet from social media to digital products to informational services and more. They have their hands in nearly every industry as they create a digital world that is one of their own making; allowing other companies to merely to play in their pool. Much like the Microsoft power monopoly in the 1980's and 1990's, the Big Four have created a market where one company, if not more, usually has direct ties to pretty much every facet of the digital world.

    That digital monopoly creates both positives and negatives as the Big Four are able to innovate and reshape the digital industry.  But they are able to dominate as well, creating a vacuum effect for smaller companies trying to compete against much larger ones. It’s a veritable David vs. Goliath in the digital world. For some that environment allows for freer thinking and innovating while for others it stifles and creates a world where the underdog has only a small chance of truly competing against the Big Four.

    How have these companies changed the world in your opinion?  How have they shaped yours and that of your company?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $2,200,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1009206

    Branding For $1-2 CPM

    Last updated 5 years ago

    While display advertising is typically associated with various forms of online media, it has its roots in earlier forms of marketing such as print. Companies have continually turned to display advertising as a means to spread the word about their company and their products and services. The general format behind this form is to utilize texts, logos, and other various types of information to garner attention to a product or service. Display advertising today works hand-in-hand with other rich online media such as graphics, text advertising and many more. The most typical utilization of this form of communication is in its role as banner ads. These banner ads give marketers the opportunity to be much more flexible and incorporate richer media elements such as video, audio, or even animation in conjunction with their logos and images. Further enhanced types of display advertising currently in use can also see the viewer having the ability to interact with the advertisement. This has a profound effect on marketing and the interactive content gives a higher degree of interaction to the potential customer.

    With the analytical tools available on the Internet today companies now have the opportunity to leverage this advertising method, to more specifically target their niche clientele. Through the thorough tracking of performance metrics of their advertising campaigns, this gives display advertising a leg up in relation to the competition. Print ads do not give such high degrees of information related to who is viewing the data and from where. As we continue to evolve the current online marketplace, corporations and business entities will further look to create personalized ads as they more specifically target their core clientele. Through the use of search engine optimization and the further proliferation of mobile devices, we will continue to see display advertising grow with this current market. Thanks to these robust tools and tracking options that are now allow marketers to measure the success of an online advertising campaign, businesses now have a greater opportunity to directly evaluate the return on their display advertising investment.

     For organizations that are looking to jump into this methodology as a way of attracting new customers, ideally they will want to work with professional Internet marketers who have had proven success with this type of advertising. These ads are not free from the constraints of traditional advertising techniques and sound marketing principles.  The right professional will give you the opportunity to leverage more engaging technologies and have the ads feature quality images, audio, or even more interactive content. Couple this with other features and highly compelling text and you will see a much higher engagement from your potential audience. For marketers looking to jump into this arena, always try to choose colors that are easy on the eyes and utilize text that has a clear message. It is important for the use advertisements to have strong call to action and be unique. By following these basic principles and the advice of professional marketers who specialize in display advertising, you will be able to see a much greater return on your investment.

    We offer display marketing to target just about any market demographic and with CPM’s as low as $1, you might just want to add some display advertising to your online marketing mix.  $500-$1,000 can have your branded message be seen by 500,000-1,000,000 consumers IN YOUR MARKET.  Really good exposure for a little investment.

    Have you used Display Advertising AKA Banner Advertising before?  What results did you witness?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $2,200,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1009212

    Social Media Domination: What Companies Lead the Pack?

    Last updated 5 years ago

    Social media is a fairly new concept, but in just the few years since the creation of social media giants like Facebook, Twitter, LinkedIn and more, the internet has become dominated by the concept of communication and dialog via the internet and social networks.

    By far, Facebook is the unquestionable leader in social media, garnering over 955 million users and the prestige of being the leading site for 125 countries in the world. It has forced other national social media leaders out of the #1 spot in countries like Brazil and India where Orkut was the leading media platform until recently. The same could be said of the Netherlands’ Hyves which reached 10 million users in its heyday in 2010 and Japan’s Mixi, which had over 80% of the social media market until it was toppled by the social networking giant.

    Tying for a far distant second place is Twitter, LinkedIn and Badoo. Twitter has an estimated 500 million users and holds the #2 spot in countries like the US and the UK. However, social media slash dating site Badoo brings in the second place tie for Brazil and Denmark where users seem to prefer looking for a spouse rather than Tweeting with friends. Bringing in the third tie on the #2 social media spot is LinkedIn which boasts 175 million users and holds the second spot in countries like Australia, Canada and Finland where building business connections holds the bright spot.

    According to a survey conducted by comScore, internet users spend an estimated 1 out of every 5 minutes on social media and networking sites. In the few short years since their conception, social media sites like Facebook, Twitter and LinkedIn have dominated and that domination seems to have a clear and unhindered future ahead for the companies as more users get on the social media bandwagon.

    ReachCast is ReachLocal's award winning solution for business owners who wish to outsource their web presence optimization (Search Engine Optimization, Social Media and Reputation Management rolled into one) to trained experts in the field of Internet Marketing.

    Does your business interact with clients and potential clients via social media?  Why or why not?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $2,200,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.searchenginejournal.com/social-media-trends-around-the-world/43877/




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