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    Why Behavioral Targeted Banner Advertising Is Effective

    Last updated 5 years ago

    When it comes to advertising online, every penny counts and if you’re spending your hard earned dollars on banner advertising that doesn’t work, you will soon become disheartened. With behavioral targeted banner advertising, you are able to create a more rewarding campaign by selecting your target audience.

    If you pay for your banner advertising within a CPM model (cost per thousand impressions) on a website that is entirely wrong to your product or services, you could see low click through rates and engagement. If you use the behavioral targeted banner advertising model, you should expect to experience much higher click through rates and engagement due to the increased relevancy of people actually viewing your ad.

    It is much better to pay more to put your message in front of the eyes that are your target demographic. By doing this, you know that you are reaching your exact target audience and can ensure a better response from any advertising campaigns you run due to the fact that your products and services personally interest the consumer.

    Behavioral targeted banner advertising is essentially placing your message in front of qualified consumers who have recently shown an interest in the same products or services or have shown an interest in the past. Not only will this provide a better user experience for the consumer but it also generates more revenue for the advertising networks and its advertisers.

    Advertising networks that offer behavioral targeted banner advertising will access web browser cookies on the computer of the consumer when he/she visits a network that displays the ads. Assessing the history of the cookies that contain recent websites the consumer has visited, allows the ad network to create a profile of interest which can then be used to provide more relevant display advertising for that specific consumer.

    The key to successful banner advertising is choosing the right provider who can offer access to a vast amount of networks within specific targeted countries. The more websites that access the cookies of the visitors within the ad network, the more profiles can be built, meaning your message will be shown to a large amount of highly targeted, qualified consumers that have shown an interest or actually purchased products or services related to your own business.

    You can also advertise to people that have visited your website in the past to offer time sensitive deals that you launch on your website. This enables you to resell to existing clients more efficiently and creating better brand awareness. Retargeting on Google AdWords can provide this type of advertising.

    Are you currently running online display AKA banner ads at the present?  How about in the past?  What sort of results have you received?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1008907

    Social Media Is A Growing Trend

    Last updated 5 years ago

    Mark Zuckerberg, the CEO of Facebook, predicted that the whole world will become more social and with new reports emerging of substantial growth across several different social media platforms, he is once again proven to be right. Due to the vast reach that social media has across the world’s population, it would not be wise to ignore the marketing possibilities for your online business.

    Let’s go through some figures to allow us to visualize the growth patterns:

    • With a 19.2% increase since 2011, there will be an estimated 1.43 billion social network users in 2012.
    • 63% of total internet users will visit at least one social network in 2012, which will rise to 67.6% in 2013 and 70.7% in 2014.
    • 1 in every five people walking this earth will visit at least one social network this year, rising to 1 in 4 people by 2014.

    As you can see from the estimated figures above, social media is insanely huge, growing at an exponential rate and is becoming one of “the” places to develop your brand as both an online or offline business owner. With the majority of social media platforms offering some type of paid advertising feature, you are able to tap into these billions of users across the globe to develop your business.

    Facebook is by far the most dominant leader when it comes to social networking and also social media due to its current user base which spans most of the globe. In the USA, more than 142 million users own a Facebook account alone, which offers a vast opportunity for massive exposure.

    If you concentrate on Facebook alone, you will certainly have your hands full due to the power of viral marketing. Many businesses are taking advantage of viral Facebook applications to increase their brand awareness and you can do the same by integrating your business brand within a game that can be played and shared to friends across the Facebook platform.

    Within viral Facebook applications, there is specific code that can be used to take advantage of the stream feature which allows your application to post data on the wall of the user playing your application which offers a great way to introduce viral marketing to your business. As your user base grows, the subtle marketing messages posted on the Facebook users Wall will be shared with friends and increase brand awareness. Use Facebook wisely and you will find success.

    Other social media platforms such as StumbleUpon, LinkedIn and Twitter are also not to be ignored as these can all provide effective paid advertising if your campaign is aimed at the user demographics and mindset of each network.

    What social media program are you running currently?  What results are you seeing? 

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1008903

    Is Real Time Online Branding Possible?

    Last updated 5 years ago

    If your marketing includes many different online platforms such as Facebook, YouTube and Display Networks, real time online branding could be very beneficial to ROI. Would you prefer to run the same exact advertisement for the entire media run, even if you did not gain the response you expected? The answer is no!

    Not only is it an extremely good idea to split test every advertisement, whether it is a banner ad or Google AdWords text ad, but it’s also important to get feedback from your consumer who actually view these advertisements. This enables you to adjust your advertising to suit each network you advertise on.

    Real time online branding is possible if you have a consistent involvement with your consumers, which is easily attainable via business survey providers. Some large companies have their own dedicated panel of consumers who provide feedback on campaigns that are currently in market, which then enables the company to adjust their campaigns in real time, based on the feedback provided by the consumer.

    No online marketing campaign is perfect but keeping your hand on the pulse of your active marketing campaigns is certainly in your company’s best interest, as this is what can turn a failing campaign into a highly successful campaign.

    If you are split testing your advertisements by using analytics on your website, including your payment pages, you are able to assess which advertisements provide the best results.

    For example: If a certain keyword you bid on within a network such as Google AdWords costs $2 per click, your sale value is $20 and it costs $30 to generate a sale, you may decide to change your advertisement or delete that keyword from your campaign due to the poor response. If one keyword is providing a better response, it is much more beneficial for you to switch your budget over to scale up the more responsive ad.

    When promoting banner ads on content networks, some images work better than others which is why it is important to split test several different image ads. If you are paying via CPM (cost per thousand impressions), then you can increase the click through rate by simply changing the banner as people react differently to different images.

    What you must bear in mind is that all of your advertising efforts must not only be beneficial to your target audience, but also relevant to the actual demographics of each network you purchase advertising on. Constant split testing and regular research with consumers will help you transform your marketing into more revenue for your company.

    Were you aware that real time ad tracking and optimization is possible?  Are you tracking your media and the results they yield?  Why or why not?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1008912

    Is Google+ and +1 Ideal For Businesses?

    Last updated 5 years ago

    In the second quarter of 2011, as we all may know, Google decided to launch their own social network called Google+. The launch saw millions of users sign up to this new and innovative network.  As time has gone on, it’s looking less and less likely that it will rival Facebook, as the network is finding it hard to retain its visitors for longer periods of browsing time.

    A report released by comScore suggests that people are spending less and less time on the website, as the months go on. In November 2011, people spent an average of 5.1 minutes on the website, December 4.8 minutes and in January 2012, just 3.3 minutes.

    Will this mean the end of the world for Google+? I think not! As it’s been integrated into search results, AdWords and several million websites, we may all find a home at Google+ in the future. Not only may it form a part of the ranking factor of websites in the organic search results, but it allows people to publicly share your web pages within their circles.

    “Despite unique features for users and marketers, and built-in name recognition, Google’s social network still struggling for relevance.”

    I personally believe that this is an attempt from Google to try and draw people away from the giant that we all know as Facebook. Maybe Google is scared? Or maybe not.. Who knows? But what I do know is that Google+ has some great features that will help you develop your online presence.

    First of all, I have found it to become standard procedure to place +1 buttons on websites, like many others have, as well as placement alongside Twitter and Facebook share buttons. Many of us are familiar with the free service from addthis.com – this service has also integrated Google +1 buttons due to increasing demand.

    When someone visits your website, loves the content and +1’s it, this is similar to a like on Facebook with one major difference.  When someone likes your page on Facebook, this will not show up in organic search results, whereas Google +1’s will show up on search results for anyone connected to the person on Google+. This gives you a dominant listing within the organic search results when anyone comes across your website when typing in keywords you rank well for.

    Another great use for Google+ is the rich snippets you can add into your actual organic listings on Google Search. Have you ever searched Google for specific content and noticed a picture of someone at the side of the listing? Well, that’s Google+.  Just imagine the increase in click-through rate of your organic listing when you add that into the mix.

    Are you using Google+ and +1 on your website and as part of your search engine optimization/social media plan?  Why or why not?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1008976

    Useful Search Engine Optimization Tips for 2012

    Last updated 5 years ago

    As a website owner, you must understand that search engine optimization is one of, if not the most important part of your online marketing campaign. If your website is not ranked within the first page of the major search engines for targeted keywords related to your products and services, you will not experience the huge benefit search engine optimization can offer your business.

    With search engine optimization, there are two specific areas all webmasters concentrate on. These include on-page SEO & off-page SEO.

    On-page SEO: To ensure your website is relevant to your target keywords, you must ensure that your content includes the relevant keywords throughout your content while still speaking to your target audience. This also includes h1, h2, h3, h4 tags & alt tags on your images. Creating a new, optimized page for a set of 3 to 4 keywords would be far more effective than building all the backlinks to the homepage.

    Off-page SEO: This is seen as the most important and involves creating relevant backlinks to your pages using your target keywords as anchor text. To do it right, you must build highly relevant backlinks from websites that have authority within Google, as this will ensure a ranking increase for your own website.

    Be aware that any automated backlink building tools will certainly harm your website’s reputation, so manual link building is a must. Here are a few options to get started:

    Guest posting on relevant blogs, links within your signature on relevant forums, article writing and submission & press release writing and submission all work well and are considered white hat SEO.

    You also have three targeting options: these include local, national & worldwide. Depending on what products or services you provide, will depend on which method you wish to follow. I will explain each of the options below:

    Local: If you only provide a service within your local area, such as “Plumbing in Baltimore”, then you would benefit much more from a local search engine optimization campaign, as you may not be able to deliver your service outside of this area.  Why drives 100 miles to fix a pipe any ways?

    Google Places is a great place to start your local marketing, as this will offer free exposure when people within Baltimore search for a plumber. Local search is huge at the moment and can offer great exposure on desktops, as well as mobile devices.

    It’s important to know that when you are building backlinks to your website, your anchor text must include your target location. For example: if I submit an article, the link to my website will have the text “plumber in Baltimore”. You will then increase the ranking of your website and your Google Places listing when you do this.

    National: Businesses that provide their services or products on a nationwide scale would find it more beneficial to start a national search engine optimization campaign. A national keyword would be much broader, for example: If you offer nationwide plumbing services, your anchor text within your link building campaign would be “plumber” or “emergency plumber”. Although these keywords are much more competitive, they offer much more traffic and revenue opportunities.  They also take a lot longer to rank organically.

    Worldwide: If you can deliver your products or services worldwide, then it’s an obvious choice to start a worldwide campaign. In this instance, it is beneficial to register domain names related to your company that have extensions for the major countries. You would then host these websites on a server within that country, as well as set your target country for each domain within Google Webmasters. You can then build backlinks to each domain to increase its ranking.

    Search engine optimization is very technical and takes expertise, like anything else in life, to do it right.  ReachCast is ReachLocal's award winning solution for business owners who wish to outsource their web presence optimization (Search Engine Optimization,

    ml" target="_blank" title="Baltimore Social Media">Social Media and Reputation Management rolled into one) to trained experts in the field of Internet Marketing.

    Is search engine optimization part of your online marketing strategy?  How many companies have you used in the past for SEO?  Any horror stories you could share?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.searchenginejournal.com/get-along-with-your-seo-and-web-marketing-company/41997/




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