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    Internet Marketing Is Killing Print

    Last updated 5 years ago

    The internet has opened a whole new world of communication to us. As a result, many of the traditional services used for communication are slowly dying a not so natural death.  For instance, print media; it does not matter what your business is; if it’s not on the internet, then you are greatly missing out. What did you just say? You are not on the internet, and you are doing pretty well, and you just can’t imagine the heights you can reach by using internet marketing. By not being on the internet and by not using internet marketing to promote your products and services, you are missing a huge business opportunity.  HUGE!

    It is not a secret anymore that people used the internet for all their informational needs. However, with the advent of e-commerce and the conversion of physical media such as CD’s and DVD’s to the digital transferable media, the internet has so much more to it. This is a thriving market place, and by using the right internet marketing strategies, you can become a part of this world changing phenomenon.

    Establishing an online business is much easier than opening a physical store. Having said that, if you already have a physical business, then that’s not any reason to stay away from the internet. In these times, your business must be found on the web. Only then you can use the internet marketing to your advantage. The benefits provided to your business is unparalleled to that you could receive from any other type of media, whether print, radio or television. One of the benefits of internet marketing is that you can measure your efforts and can determine which of your efforts are actually paying off, and which of them are useless.  Thereby, refining your internet marketing strategies is easier. The type of measurability and the responsiveness, which you get from internet marketing, is previously unheard of in the history of marketing and advertising.

    I am not going to ask you if you have a marketing strategy because I am pretty sure you do.  My question is this, what is the best/worst online marketing campaign you have ever run?  Why do you think it ran so well/bad?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,800,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.webpronews.com/postal-service-closings-snail-mail-cant-compete-with-internet-2012-04

    Negative Search Engine Optimization Is Bad, OK?

    Last updated 5 years ago

    We cannot neglect the search engines in any of our online marketing efforts. Search engines have become much more than merely the searching tools for users. Now they have become the foundations on which businesses are built. Also, remember I’m not exaggerating their importance here. In fact, most of the businesses are already aware of it and have been for quite some time. No wonder, it has given birth to the multi-million dollar industry of search engine optimization.

    If you start thinking search engine optimization is old news, and everybody knows that, then here comes the shocker. You may know that search engine optimization can do wonders for any business, but what you may not know is that search engine optimization can also completely ruin a business and the most annoying part is that all of this happens without the knowledge of the site owner. Did I lose you?  I’m talking about negative search engine optimization.

    It’s not rocket science to understand negative search engine optimization. Anybody who is familiar with the working of the search engines must be familiar with search engine penalties and bans. The search engines impose penalties on sites which use illegitimate means to rank well in the search engine results.  Now twist this strategy a bit.  If we use the same so-called illegitimate means on the website of a competitor, to make it look bad to the search engines, then it can affect their website ranking.

    While, at the moment, negative search engine optimization does not look like a serious problem, because it is still in its beginning stages, but once fully developed it can pose a serious problem to users, businesses and the search engines alike and that’s why search engines are required to take immediate steps to stop it right now.  Pretty scary stuff, right?

    Were you aware of “negative” search engine optimization?  How would you feel if one of your competitors used this tactic against your website?  Chime in and be heard.

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,800,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.webpronews.com/can-your-site-lose-its-rankings-because-of-competitors-negative-seo-2012-04

    Content Marketing Is Significant

    Last updated 5 years ago

    The exponential rise in the usage of online content for nearly every information and entertainment need, by consumers show only one thing; online content is going to surpass all other forms of media in popularity. If you happen to be a visionary internet marketer, then you may be able to see where I’m getting at. I’m talking about content marketing. Considering the reach and the popularity of the internet, content marketing can prove to be a great marketing tool for your business.  This very blog is a great example.

    The popularity of the internet can be imagined from the results of a recent survey where it was found that 87% of the people spent around 11 hours per week in surfing content online. That’s huge by any standards and provides a great business opportunity. In this survey, video content was found to be the most popular online content. Most people prefer video tutorials than the written ones. The sites which show the user generated content are considered most popular, such as YouTube. That’s why spending money and efforts on video content marketing make a lot of sense here.

    The business opportunity that content marketing provides is really huge and unparalleled to any other form of media. Content marketing, especially video content marketing, prove to be quite beneficial for getting the conversions for any business. According to this survey, all the participants have responded that they watch at least one video on any of these video streaming sites every day, which means if you somehow become successful in inserting your ads into these most frequently visited videos, then the opportunities are truly endless.

    Does your company have a blog to push out content to the search engines and generate readership interest?  Why or why not?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,800,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1009043

    Is Online Display Advertising Really Working?

    Last updated 5 years ago

    Companies across the globe combined, generate billions of dollars every year from online display advertising.  But is your online display advertising really working for you? If your display ads are not in the correct position of each website or if your banner design doesn’t stand out then the results you experience will be poor, along with a poor ROI.

    When you take part in media buying, it can sometimes be very hard to grab the actual spot you want your own ad to be displayed. You may also settle for second best, due to the fact that this may be the only spot left to advertise on. My advice would be to be placed on a waiting list for the most prominent spot, rather than settling for online display advertising that’s below the fold.

    Recent studies suggest that the most effective advertisements are 728x90 which are displayed above the fold and in-view 74% of the time, whereas the wide skyscrapers that span down the page have the worst in-view rate of only 66%. I find this hard to believe due to the fact that people scroll down the page more often than not, which would bring the wide skyscraper ads in full view.  Although the study from comScore that analyzed 12 major brand advertisers says otherwise!

    Click through rates for online display ads are typically low compared to other forms of online advertising or search engine optimization.  Let’s face it, the sites banners are typically found have articles and stories that capture your attention and truly are the main reason you are on that website in the first place.

    But fret not.  There are ways to increase the CTR on banner ads.

    The first way to increase the click-through would be to look at the actual design of the ad. You can actually break the concentration of consumers by using controversial ads. Think outside of the box, don’t follow everyone else and people will pay attention.

    The second way to increase your click-through is to offer something for free, or something that will not present a sale on impact. People are curious, especially when the word free is used. Maybe you can provide a free report or something related to your target market. This gets people’s attention and will increase the response of your ads.

    Always track the performance of your ads. Whether you are generating email subscribers, newsletter readers or sales, you must know exactly when and where a sale or action is taking place and from which traffic source.  Do this and you will better understand which online display advertising is working, and which is not!

    Are you using online display advertising as part of your online branding mix?  Why or why not?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,800,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1008965

     

    Social Media Access On Mobile Devices Increase

    Last updated 5 years ago

    In the business world, social media is certainly growing at an exponential rate. With Facebook, Twitter and YouTube becoming more popular by the day, people are turning to mobile devices to keep updated while they are on the go. As the majority of social networks enjoy huge retention rates, users simply login on their internet compatible Smart phones, tablets or apps just to post a status while they are out.

    Social media is a great way for people to connect with friends or family and for businesses to increase their exposure, so it’s no wonder that consumers worldwide access social media on their mobile devices more and more. Let’s take a look at some of the past and predicted future figures for social media consumption on mobile devices:

    In 2010, it was estimated that 39 million U.S. users accessed a social network on their mobile handset, which grew to 58.4 million mobile networkers in 2011 and 77.7 million in 2012. It is estimated that by 2014, there will be almost 107 million social network users that login to their account using a mobile device. These figures alone tell you that mobile is on the up, year on year, which means you cannot ignore this advertising opportunity.

    Not only will more and more people access social networks on mobile devices, but also the amount of mobile users that listen or download music and watch video content on their mobile devices is also on the increase. It’s predicted that by 2016, one third of the entire U.S. population will watch at least one video on their mobile phone, whereas only one fifth will do so this year.

    It is highly important that you understand the actual growth of mobile device usage, as you will want to integrate a mobile marketing campaign into your standard internet marketing plan.  Whether you start one now, or in the future, is totally up to you but at least think about it. Ask your team questions such as, “Is our website fully mobile compatible”?  “Can we accept payments via mobile”? As time goes on, these questions will become far more significant to you, your company and your bottom line.

    As more people become dependent on mobile phones, so will the companies that require brand growth.  If you’re not ready for this type of marketing then now is a good time to learn more about this opportunity in order to bring your company up to speed with the ever changing world of mobile technology. Ensure you are ready or your competitors will speed ahead, leaving you in the dust!

    How much of your website traffic comes from mobile?  Do you have a mobile enabled version of your site right now?  Did you even know such a thing existed?  Chime in and be heard.

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1008974




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