Sign In

    Mobile Marketing, In Demand and Ever Growing

    Last updated 5 years ago

    eMarketer released an article recently noting the continued climb of mobile marketing, as the mobile phone becomes more of a mainstay for civilization with each new year. Mobile phones are technology that over 70% of the world’s population owns, and that figure is nearly 90% in more developed countries such as the U.S. or U.K.. Even kids are getting in on the act with an estimated 35% of kids owning a mobile phone as well. That is roughly around 5 billion mobile phone users which makes it an advertising platform that should not be forgotten and one that is just ripe for mobile marketing.

    Many business with the brains to back up the marketing brawn, have jumped on board of the mobile marketing train sending mobile search ad spending “up an astonishing 221%” in the U.S. in the first quarter of 2012. Mobile marketing is an advertising market that is currently an invaluable low cost option for many businesses, whether they are small businesses looking to grow larger or large corporations looking to enter into a market they haven’t tapped before.

    The use of mobile marketing can be anywhere from the more tradition SMS (short message service) marketing option to mobile search ad marketing (THINK Google AdWords) geared towards smartphones. Whatever sector a business may be in, mobile marketing is a resource that has grown leaps and bounds since its inception and is showing no hint of slowing down. With over 5 billion mobile phone users, mobile marketing is just waiting for more businesses to break into this advertising genre and start laying claim to the untapped resource found within its depths. 

    Is mobile marketing part of your online marketing strategy?  Why or why not?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,800,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1008992

    Google AdWords Handles Keyword Variations For You

    Last updated 5 years ago

    Without any doubt, Internet marketing is one of the most effective ways to market and promote your goods. However, at times, it can become so competitive that it starts to get on your nerves. That’s where pay per click advertising, Google’s paid advertising platform called AdWords, comes into the picture. However, the most interesting and sometimes the most annoying thing about pay per click advertising is that you also have to take care of all the things that you were considering in on-page search engine optimization, to rank your ads well in the search engine results page. The purpose of this approach in pay per click advertising is to show only relevant ads to the users tied to relevant keywords.

    Any pay per click advertising expert would tell you that keyword research is one of the most important parts of the PPC campaign. The keywords you would select here would not only help you to get the right placements for your ads, but it will also help you to get those hits and clicks from the right users that can be easily converted into highly targeted traffic.

    Till now, keyword research for pay per click advertising used to be a very painful exercise, since you had to include every misspelling of the chosen keyword along with the plurals and all other variations. The job was not only time consuming, but mind numbing, too. Now the good news is that Google will do that for you. You need to insert only the keywords into the ad and Google will take care of all its variations. If this sounds too good to be true, well worry not, as it is a reality. This not only shows that Google is aware of the problems that its advertisers are facing, but it’s also taking effective steps to counter these problems.

    “The new behavior will take into account five different variations in language:

        Misspellings (“waterprof sunblock” instead of “waterproof sunblock”)

        Singular/plural forms (“beach balls” and “beach ball”)

        Stemming (“single serve” and “single serving”)

        Accents (“hotel” and “hôtel”)

        Abbreviations (“Dr.” versus “Doctor”)

        Acronyms (“NYC” versus “New York City”)

    The company says up to 7% of search queries include misspellings, and the longer the query, the more likely it is to contain some misspelling.

    Google has been testing the new functionality with a few advertisers and says it has seen an average of a 3% rise in search clicks, at comparable CPCs, though the company notes performance will vary by advertiser.”

    Pretty cool, right?

    Were you aware of the recent automated keyword changes within AdWords?  Is pay per click marketing a part of your overall web presence strategy?  Why or why not?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,800,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://searchengineland.com/adwords-to-automatically-match-for-misspellings-other-variants-118817

    Adopting Facebook Timeline Could Increase Success in Your Business

    Last updated 5 years ago

    You’ve likely been hearing both good and bad things about Facebook’s new Timeline format. Some users wouldn’t ever like to change the format of their profile, so Facebook was easing slowly into this new style. However, companies and organizations that use the new format have been having great success with it. Take a look at Facebook Timeline to see if it could work for you and your business too.

    Facebook Timeline, the new format to which the social media site switched to last month, is shown as a chronological log of all the things that a person or business has become involved in. It shows a sort of calendar on the side as you scroll farther down the Page, showing you exactly when the post or activity is from. It also uses two columns for recent activity, which can allow more information to be shown at one time on the screen.

    In a recent study, EdgeRank Checker studied businesses that used Timeline versus those that did not, and the results were a bit more confusing than you might suspect.  41 percent of those businesses that switched to Facebook Timeline saw increased activity on their page. However, 38 percent of businesses that did not switch to Timeline and kept the old format still saw increased activity. This shows no real substantial difference between the two.

    Timeline seems like a big change, so why aren’t the figures showing some kind of difference? Perhaps Timeline’s newsfeed format has stayed relatively similar to the old format. Although the top of the Facebook page has changed to include “cover art” behind the profile picture, the newsfeed itself remained in almost the same format. Users are still able to get the same access to the newsfeed as before, which is what is truly important for most businesses.

    It’s too soon to tell exactly how Facebook Timeline will affect business pages in the long run. It’s likely, though, that people will become more accustomed to the Facebook Timeline format as Facebook moves more toward it. This will help with the people who are unsure of how to respond to it, but it will also decrease its curiosity appeal. As it becomes more of an everyday thing for businesses to do, it will become more of an expectation and less of an exciting thing to see.

    Don’t know where to start? You can hire someone to help you design an attractive Facebook Timeline page. There are plenty of web designers who are experts at this sort of thing and they know exactly how to use each feature in order to draw the most people to your page. Be sure to look at the web designer’s previous work, or you could ask them if they’ve done any work specifically with Facebook Timeline. Read reviews on how their web page designing has worked out for other clients. It’s worth investing the extra money to make sure that your new Timeline looks perfect. If you can’t trust yourself to do the best job possible on designing it, make sure you hire someone who can make your Facebook Page look great.

    ReachCast is ReachLocal's award winning solution for business owners who wish to outsource their web presence optimization (Search Engine Optimization, Social Media and Reputation Management rolled into one) to trained experts in the field of Internet Marketing.

    Either way, you need to make sure that your Facebook page is accessible and friendly for every person that comes to look at it. Facebook users are becoming accustomed to Facebook Timeline now that it is standard. Introduce your fans to the fact that you have switched to a new format, tell them where their favorite features are now located and let them know what new features are offered. Make it an exciting experience for everyone. These kinds of changes can scare some users, especially the older generation who did not grow up with this technology. Make sure that each of your customers is comfortable.

    Facebook will continue to change in the future and Facebook Timeline is surely just the beginning. We will just have to continue being flexible and able to adjust to any changes that the website could throw our way. Although these changes can be scary for everyone, they can also open up a new realm of possibilities. Take changes in stride. Adjustments to websites, just like Facebook did with Facebook Timeline, are common, and we’re likely to see even more in the future as these websites continue to learn what works best for them.

    How did your migration to Facebook’s Timeline go for your company’s business Page?  Are you seeing better interaction with your company’s timeline?  Chime in and be heard.

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,800,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (87

    7)655-3438 to schedule a

    target="_blank" title="free consultation">Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1008997

    Content Marketing is More Important than Ever

    Last updated 5 years ago

    In a time when information is cheap but not always reliable, your customers will value the fact that you offer them high-quality content that can help them make tough decisions. Nowadays, people are aware that not all information on the Internet is trustworthy. They are looking for someone, an expert, to explain things to them in an understandable way. They are also looking for photos of products and videos of people using them. Consumers want to see the people behind their favorite companies.

    This is the heart of content marketing. Good content marketing gets potential customers even more interested in your company and your product. Your target audience will start thinking of you as an expert in your field if you provide them with the information that they need on a regular basis. If you know your industry and what your company does, this information is not hard to understand and explain to someone else.  This is what I do every day when I post my blog.

    The amount of money that businesses spend on many types of content marketing rose by 44.4 percent in 2011. Do you know how many North American companies used video in their content marketing strategies in 2011? 52 percent! That’s a dramatic increase from the 37 percent in 2009. This just goes to show that content marketing is growing in popularity and is here to stay.

    Social media is a great tie-in with content marketing. In fact, this is one of the main ways that businesses are now sharing their new content. Social media sites make it easy to share your videos or photos of your products. You can also provide a large audience with specific information that they are actually interested in. Social media and content marketing go hand in hand, so be sure to start up your own social media pages in order to attract the most people to your company. They can (and will) find your company’s website while looking for helpful information or interesting photos and videos.

    Content marketing is not going anywhere. This is a sturdy way of showing your potential customers what you do and why they should buy. Better yet, people are actually interested in content marketing. There is a hunger for high-quality information from reputable companies. If you can provide written content, videos or photos of what your company does and answers to the questions that people might have about your industry, they will seek more and look to you as an expert.

    The best thing is that these consumers will be eating directly out of your hand. Content marketing allows you to provide valuable, honest information about your industry and your products. However, it’s also a great way to show your potential customers exactly why you are the best choice out of all of their options. People who are familiar with your industry and the inner workings of it will be your greatest asset as you use content marketing. They can give the best explanations to the people who are looking for them.

    However, remember this:  although content marketing provides high-quality, trusted information to your consumers, you also need to make sure that it is presented in a personable manner. Nobody wants to read a dry report on your company’s history. Instead, try using video marketing or a series of funny photos. These can make you seem more likeable and approachable to customers and they will be more willing to get to know you and what you do. This kind of attitude can start building a brand name for your company, and people will start to trust your name and enjoy seeing the things that you are involved with.

    There are people that tout themselves as being content marketing gurus, but make sure that they will do their job before you hire them. Content marketing is not an easy thing to do effectively, and it is very easy to ruin your reputation as a company if you release false information under the guise of helpful content for consumers. There are people out there that can help you use content marketing more effectively. Their services do not come for free, but they can help you avoid making costly mistakes that can ruin the reputation of you and your business.

    Remember that content marketing is an area where you can truly show off what your company does and what it is all about. Make sure that you really put your personality into it. Try to find a way to market your company that hasn’t already been done. Videos are a great way of doing this. You’ll be able to show your customers the inner workings of your company, the people behind the products and how it all fits together. If you do this in a personable way, you can really start to build a true and trusted relationship between you and the people to whom you are marketing your products.

    Content marketing is becoming more necessary for businesses.  Are you using blogging and other forms of content marketing as part of your online marketing?  Why or why not?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,800,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1008991
     

    Local Search Engine Marketing is Booming

    Last updated 5 years ago

    As businesses increase their online presence in order to reach their target audience, an increasingly popular strategy to implement it is that of local search engine marketing. Traditional search engine marketing or SEM as it is commonly referred to, can provide benefit to both large and small-scale businesses. Local search engine marketing takes it a step further by focusing on a specific geographic location. The main idea of this type of campaign is to enhance the visibility of the associated website within search engines on the local level. There are a number of considerations related to beginning a local search engine marketing campaign. Typically, marketers must take into account their budget, specific goals and milestones related to the campaign. Most importantly, they must understand the time commitment required. Often, businesses will outsource this task to marketing specialists, ie: ME, who am able to craft a customized campaign to reach their objectives then implement that plan.

    There are a few methods to achieve a comprehensive local search engine marketing campaign. Success is dependent upon the unique circumstances of the business and a multitude of other factors that play into the quality of the campaign. One of the core components in any local advertising push is to increase visibility in major search engines (THINK Google, Bing and Yahoo). This can be accomplished by utilizing search engine optimization techniques or SEO as it is more commonly referred. Through the use of SEO, the business entity can increase its prominence and its page rank on the respective search engines. Once the appropriate keywords are identified, they can then craft the SEO campaign to rank for these terms. Say for example you are running a campaign for a specific location in Baltimore. You would want your website to come up first when a user searches for your specific services in Baltimore. Search engine optimization is an essential tool in any local search engine marketing campaign, as the visibility of the site in organic search results will help to markedly increase traffic. Keyword research is ever so important to ensure the website is represented effectively and properly configured for crawling.

    Local search engine marketing is seeing increased utilization by companies with traditional brick-and-mortar locations.  Also as SEO techniques evolve, it is imperative that campaigns use the most appropriate tactics to adequately market local companies confined to a geographic area. This means that businesses must leverage keywords, marketing tactics and creative descriptions in order to promote the business and increase customer foot traffic. Google for example has a number of tools available to businesses looking to boost their local footprint.  Google Maps and Google Places are two fantastic examples. A company can incorporate these items into their SEO campaigns and use them as a tool to increase visibility on mobile devices as well as traditional web search. This not only broadens the company’s reach, but it allows users searching these terms to easily identify the company, as they will be listed when a user searches for the respective company. This helps the website to be found faster and generate walk-ins. With local search engine marketing there is no doubt that it requires a time investment and constant tweaking to establish the best approach for a business.  With proper SEO techniques and a consistent strategy, businesses have the potential to reap many rewards from their campaigns.

    Are you using a local search engine marketing plan to grow your business and increase revenues?  Why or why not?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,800,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1009001




Mashable Award Badge


Links

  • Recent Posts
    • Loading posts... Spinner
  • View All
  • Recent Comments
    • Loading comments... Spinner
  • Popular Tags
    • Loading tags... Spinner