Last updated 2 years ago
Online media consumption is up 121% the past 5 years as television stays virtually unchanged. This should not come as any surprise to small business owners who have watched tradition media like tv, radio and print become less and less effective while internet marketing has moved in.
So what do you do as a business owner to tap into this internet gold rush?
The answer is simple - START ADVERTISING WHERE CONSUMERS ARE. Having a well rounded strategy in motion that touches on all aspects of marketing on the internet is critical for success. SEO, Paid Search, Social Media, Reputation Management and Online Display ads are the cogs in the wheel.
Which are you using? Which are you lacking?
To learn more about online advertising, give me a call at (877)655-3438 for a free consultation.
I am Alan Moore and my job is to help you grow your business through online advertising!
http://mashable.com/2010/12/13/internet-tv-forrester/
Last updated 2 years ago
This post is Part 3 of a 4 blog series dedicated to the new SEO, Social Media and Reputation Management platform launched by ReachLocal.
Today’s focus will be the Social Media aspect of ReachCast. ReachCast combines a proprietary technology platform with an expert service team to help SMBs build and optimize their Web presence for the purpose of driving online search discovery, powering reputation management, and managing social media marketing.
Social Media, Social Media, Social Media! It’s the buzz word. We see it in all the commercials. Even Katie Couric tells you to follow CBS Evening News on Facebook and Twitter. So what exactly is social media and how can it help your business both short term and long term? Think of social media like a tea kettle. As we continue to add new content on Facebook and Twitter for you, the water in the kettle starts to heat up. More and more content and the water gets hotter and hotter. Then there becomes a point in time where all of that online content finally boils over, changing the once quiet tea kettle into a whistling like mad megaphone that gains a lot of attention.
A LOT OF ATTENTION FOR YOUR BUSINESS.
That is your Social Media strategy. At first little happens. You have no followers, no content, and no social media pages but then you add and add and add. More and more potential customers that are local find you and your messages. They pay attention to what you say. They share what you say with others that they know. They are receptive to your message. They trust you. They buy from you. This is an asset that continues to grow and build to the point where it takes on a life of its own and starts growing exponentially by the actions of your followers. This IS THE POWER OF SOCIAL MEDIA!
So how does ReachCast manage Social Media for your business?
We, along with you if you like, will post a wealth of shareable content that drives word of mouth for your business and boosts the amount of online referrals you are currently receiving. This content could be everything from tips, stories, offers and more to compel your followers not only to act but to also share it so that it spreads virally to their contacts.
Stay tuned for the 4th Blog in this series where we will dive into the Reputation Management side of ReachCast.
Social Media / Web 2.0 can be complicated but it does not have to be if you hire us. I am Alan Moore and my job is to help you grow your business through online advertising! Give me a call at (877)655-3438 to schedule a free consultation.
To see Part 1 of this 4 Blog Series visit http://alanmoore.ca.st/33699/2010/12/15/reachcast-is-web-presence-optimization.html
To see Part 2 of this 4 Blog Series visit at http://alanmoore.reachsite.com/35839/2010/12/17/reachcast-is-search-engine-optimization-for-baltimore-dc-area-businesses.html
Last updated 2 years ago
They say that money cannot buy happiness but it sure as heck makes the small business owner or the CFO happy. Imagine being able to target consumers online that make over $100k a year. Well, you can with ReachDisplay Affluent online banner advertising.
Being able to invest your online ad dollars wisely is critical now more than ever!
If your target client typically makes over $100,000 a year, lets go after them and get your offer, name, product on the top of their mind as they surf the Internet. It is possible, it works and its affordable. Words that should be music to your ears.
To learn more about online display ads that range in price from 50 cents to $14 CPM (cost per thousand ads shown), give me a call at (877)655-3438 and lets discuss whether this form of online advertising is right for you.
I am Alan Moore and my job is to help you grow your business through online advertising!
http://www.emarketer.com/Article.aspx?R=1007960
Last updated 2 years ago
This post is Part 2 of a 4 blog series dedicated to the new SEO, Social Media and Reputation Management platform launched by ReachLocal.
Today’s focus will be the Search Engine Optimization aspect of ReachCast. ReachCast combines a proprietary technology platform with an expert service team to help SMBs build and optimize their Web presence for the purpose of driving online search discovery, powering reputation management, and managing social media marketing.
SEO has been a buzz word for quite some time. It's a great long term strategy that all Baltimore businesses with a website should be putting into their marketing plan. SEO at its simplest is quality content and inbound links. Some companies do it right while others try to trick Google by creating a maze of pages within a website that bounce back and forth from one another. All pages with quality rich content around a keyword or two. But what happens when Google finds out and "slaps" your site into oblivion?
So how does ReachCast manage SEO for your business?
1. We will research & write custom posts on your Cast page including video updates, tips, offers, product features, testimonials, events and more. Search engines cannot get enough of this stuff.
2. We will optimize posts for search and social discovery with keywords, links and tags. SEO done right with no gray or black hat techniques that will get you delisted.
3. We will cast posts on your Facebook, Twitter and YouTube channel which will lead to searches for you in Google, Yahoo, Bing, etc.
4. We will also socially bookmark articles and posts on key sites to improve SEO ranking. Inbound links Part One.
5. And lastly for SEO, we will write custom articles and submit them to 100's of other sites to build inbound links to your page. Inbound Part Two.
Stay tuned for the 3rd Blog in this series where we will dive into the Social Media side of ReachCast.
SEO can be complicated but it does not have to be if you hire us. I am Alan Moore and my job is to help you grow your business through online advertising! Give me a call at (877)655-3438 to schedule a free consultation.
To see Part 1 of this 4 Blog Series visit http://alanmoore.ca.st/33699/2010/12/15/reachcast-is-web-presence-optimization.html
Last updated 2 years ago
Still wondering why you should have a Social Media strategy? Watch this video then give me a call.
(877)655-3438.
I am Alan Moore and my job is to help you grow your business through online advertising!
