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    Mobile Smartphones: An Olympic Games Viewer's Method of Choice?

    Last updated 4 years ago

    Mobile smartphones have become a global phenomenon that has changed the way we do business, stay in touch with friends and family, how we interact with the digital world and, as it seems recently, how we watch the Olympic Games as well. Mobile phones in recent years have grown leaps and bounds, surpassing the simple talking and texting capacity of predecessors by connecting with the internet and allowing everything from games to social media apps to video viewing on the nifty little gadgets. And, with video viewing comes the change of how the world watches the Olympic Games as well.

    In a recent survey by TechBargains titles “2012 Olympic Study” the survey found that about 1 out of every 4 people surveyed planned to watch at least some portion of the Games on their mobile smartphone. Just four years ago at the 2008 Beijing Olympic Games mobile smartphone viewing of the Games was practically non-existent with an estimated 1 out of every 200 viewers as estimated by Pew Research.

    As with viewing Olympic events and recaps on smartphones, about 31% of those surveyed by TechBargains will also be interacting with social media surrounding the Olympics on mobile smartphones and tablets. Technology today is becoming broader in range with every passing year, opening up avenues of viewing and interacting with global events like the Olympics easier than ever. Mobile smartphones allow users to watch the Olympic Games from wherever they are, whenever they have the time and based on the recent studies that concept will only get more common as time goes on.

    ReachCast is ReachLocal's award winning solution for business owners who wish to outsource their web presence optimization (Search Engine Optimization, Social Media and Reputation Management rolled into one) to trained experts in the field of Internet Marketing.

    How has the “mobile” world made your personal or business life easier or harder?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $2,200,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1009203

    Digital Marketers Debate on Ways to Gauge Online Video Advertising Success

    Last updated 4 years ago

    Online video has turned into an advertising medium in recent years as technology and the internet in general become more adaptable to advertising forms that until a few years ago was regulated to TV. Online video advertising is the newest media darling and you’d probably be hard pressed to find a website without some kind of video in some form or another. However, as online video becomes more of an advertising commodity, the need for more concrete performance studies of the effectiveness of the advertising market has become a necessity with digital marketers.

    Brightroll, a digital online video advertising network, conducted a study of advertising executives in April of 2012 and found that many of the advertising executives were conflicted on what the measurement of success for online video campaign was in relation to profits and offline sales. The highest percentage, 26%, thought that the number of views of an online video could effectively measure the success of a video campaign while others felt that brand lift (23%), sales impact (22%), conversions (15%), click through rate (9%) and gross rating point (5%) were able to more effectively measure the success of an online video campaign. About 1 in 4 executives wanted more information about the successes or failures of an online video campaign in relation to more traditional TV advertising.

    As online video campaigns increase, advertising executives feel the need for finding a better way to measure the value of video advertising. By doing so they will be able to effectively advertise and reach their customers and increase their profitability in years to come.

    Do you have an online video for your business?  Why or why not?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $2,200,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit:  http://www.emarketer.com/Article.aspx?R=1009195

    Facebook Ad Engagement Down

    Last updated 5 years ago

    Before social media, marketers and advertisers relied solely on two sources of advertising to help drive additional brand awareness and revenue. Paid search and display media used to be the most popular forms of advertising that helped expose any brand to a potentially new reach of customers. The downfall of these two forms of advertising is that you are extremely limited to how well you can target your desired demographic. Often, advertisers would find themselves wasting dollars on either clicks or impressions from users who had no use for their product or services.

    Facebook advertising is no new concept, however it has surely flown under the radar to the lesser experienced marketers that have been on the hunt for a new outlet to reach potential customers. When you sign up for Facebook advertising, you put the power of a users information right at your fingertips. Facebook collects information from users and allows you to target by any number of features that users input. Demographics, interests, and buzz words in general are just a few of the techniques you can use to prevent your ads from showing up in front of people who have no use for your brand. Furthermore, by creating catchy ads that feature captivating images, you can drive an exceptional amount of traffic from users who have never even heard of you and the quality product or services that you offer.

    One of the key features to remember when you sign up for Facebook advertising is that you won’t necessarily be breaking any bankroll or sales records. Facebook should always be considered a channel that is meant to initially drive brand awareness to your brand and what you offer. Most businesses report an extremely low conversion rate when it comes to social media advertising, but are happy to report that their engagement with their target audience has increased significantly.

    Another point to remember is that with Facebook advertising, you’ll most likely see a very poor click through rate on your ads. While this can be discouraging to you, it is in no way a problem that only you are seeing. It’s not uncommon to see click through rates as low as 0.025% on any Facebook campaign. Do what you can with the limited text and thumbnail that are provided for your use and make sure to weight out your costs properly to determine whether paying by the click or by CPM (1,000 impressions) is the better strategy for your company.

    Is your company using Facebook Ads to brand your business on the biggest social network?  Why or why not?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $2,100,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://mashable.com/2012/04/16/facebook-ad-tbg-digital

    Facebook "Offers" Offers New Solutions For SMB's

    Last updated 5 years ago

    Since the inception of Facebook, marketing professionals have completely changed their strategies on how to create brand awareness around their company, and get their name in front of potentially millions of people. While the standard for brand awareness within Facebook has always been about utilizing Facebook Ads, the mammoth social media channel has recently released a new feature called Facebook Offers to pages of local businesses. If you have never heard of Facebook Offers, now is a good time to listen up, as you’ve most likely never had such an opportunity to grab new customers before now.

    Any Facebook page that classifies themselves as a local business now has access to the Facebook Offers opportunity. To create an offer, you’ll first want to communicate with your store employees that you’ll be running a walk-in special that is solely based on Facebook. Create a coupon code or some sort of “mention this ad for….” feature that will help bring people to your business. When you create an offer, you are given a limited number of characters to make an initial impact, so make the offer valuable to your customers. You’ll also be required to fill in “Terms and Conditions”. This is where you want to put in the actual details and any restrictions of the offer. Upload a catchy thumbnail, and you’re ready to set your offer loose on Facebook.

    Once you post the offer, your fans can “claim” it for their use. They’ll receive an email to the account that they’ve put their own Facebook page under with the full listing of your terms and conditions. Now comes the important part. When a user claims the offer, it is posted on their own news feed, which their friends see. Their friends can then claim the offer themselves if they are interested in doing so. The process repeats itself every time someone claims an offer. If your offer is valuable enough, you’ll find yourself sitting on a potential gold mine of exposure as your offer bounces around from news feed to news feed. You can keep an eye on how many people claim your offer from your admin page to get an ideal of exactly how well traveled your new offer is.

    If you’re interested in giving Facebook Offers a whirl, but don’t see it on your Facebook page, you most likely have your page miscategorized. Only businesses labeled as a “Local business” will see the Facebook Offers button.

    Is your business using Facebook Offers to grow your client base?  As a consumer, have you purchased a Facebook offer?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $2,100,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.webpronews.com/facebook-offers-now-available-for-local-businesses-2012-04

    Social Media Is Some Powerful Stuff

    Last updated 5 years ago

    Social media has continued to develop and evolve itself into a constantly changing engagement platform for individuals, businesses, and news organizations alike. It is safe to say that this proliferation of social media and socially charged networks has had a profound effect on online content and engagement. The beauty of these networks is that they provide a delivery mechanism and various advertising avenues for companies seeking to enhance their brand visibility. Individual users utilize them as a mechanism to connect with their peers and even professional organizations in a public setting. Social media has even created a contingent of individuals who now solely rely on it for their entertainment, news consumption, and purchasing decisions. Entrepreneurs are faced with a pool of opportunities to further develop their ideas and get buy-in from their potential client base. Depending on what your area of focus is, the core functionality of these networks is ultimately determined by you. The end-users are the driving force behind the popularity of various networks and they continue to lend credibility to networks and brands through engagement and readership.

    From a business standpoint social media has become a necessity in any comprehensive marketing plan. Regardless of whether the network exists for PR or as an alternative customer relationship management interface, these networks will continue to work hand-in-hand with the core business model and get customers more engaged with the focus of the business. Organizations must understand that their business models can dictate the level of involvement for particular networks. For certain products and services it may not be necessary to have a completely dedicated YouTube channel for their product or service. Often times companies who have already established brands through an off-line strategy tend to be hesitant to enter the social media arena and leave their existing advertising and engagement methodologies intact. It truly depends on the company and their overall vision and mission. Focusing solely upon offline tactics may or may not have the detrimental effect in this ever evolving and rapidly increasing communication landscape.

    Social media will continue to evolve and fit the mold of what its users dictate it to be. For companies and organizations to really succeed they must be willing to devote the time and effort necessary to be able to engage with their customers and generate true feedback for their brand. In order to do so, it’s in their best interest to plan out their strategy and work with seasoned professionals to achieve their objectives. Important questions must be addressed like, do we really need to join this network? What is our current goal? How do we achieve X within the particular channel? More often than not it is more prudent for companies to outsource these activities to professionals who will be able to devote the time necessary to create a valid presence. As we continue on down this road we will see an increase in the number of jobs that become available for marketers in these organizations as they continue to hire social media specialist to run their online marketing activities. Social media is not going away and it will continue to transform the way we connect as a global community in the 21st century.

    Social media is one of the fastest growing trends of all times.  With sites like Twitter, Facebook and LinkedIn, and the hundreds of millions of consumers that visit those sites daily, you would be crazy to ignore social media for your business.

    How has your business engaged customers and new consumers on social networks?

    About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $2,100,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

    To read more of the article that inspired this blog, please visit: http://www.searchenginejournal.com/3-steps-to-using-social-media-to-improve-your-seo/41672/




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