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US Auto Industry Spending Heavily Online

Last updated 6 years ago

All car sales start at your website whether you know it or not.  Consumers are savvy nowadays and have been that way for quite some time.  When they are in the market for a car, they research brands, makes and models online, 3-6 months before they ever set foot on your lot or stroll through your physical showroom.  Online, they browse your virtual showroom, narrowing down their choices and moving them closer to the final decision to buy.

"Online, eMarketer estimates auto industry ad spending was up 13.9% in 2010 after a dramatic decline of 11.4% in 2009. This year, a 14% increase in US automotive online ad spending will push outlays to $3.24 billion. By 2015, the auto industry will be spending $5.8 billion online, eMarketer forecasts."

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About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation. 

http://www.emarketer.com/Article.aspx?R=1008271

 

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