Yesterday, I spoke about Facebook Ads passing Yahoo in online display advertising dollars but when it comes to Search (Pay per click) Advertising, Google and Yahoo are still King and Queen of the hill.
Google Adwords continues to dominate pay per click advertising with an expected increase of 23.5% from 2010, netting the giant nearly $12.4 Billion dollars in the process. Why? Because advertising with Adwords works and is the best way to target your perfect client. After all, you only bid on the keywords you want to bid on and keywords are the most effective way to discern buyer intentions.
"It’s no secret that Facebook has become a major player in the online ad market. Net US ad revenues on the social network now surpass those of Microsoft or AOL, thanks largely to massive display revenues. But in the overall online ad market, Google and Yahoo! remain the front-runners."
Pay per click advertising SHOULD be part of your online marketing arsenal. Whether you are an attorney, doctor, home improvement company or corner auto parts store, PPC can deliver the highest ROI in quick order.
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.