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Facebook To Pass Yahoo In Ad Revenues

Last updated 6 years ago

Yahoo has been the King of display (banner ads) marketing for a very long time.  Well, that is about to change with Facebook  ad revenues increasing at breakneck speed.

“Yahoo!’s US display ad revenues will increase by double digits each year from 2010 through 2012. Despite that, not only will Facebook’s display revenues surpass Yahoo!’s this year, Google’s revenues will exceed Yahoo!’s next year,” said David Hallerman, principal analyst at eMarketer. “What that leapfrogging trend confirms is the strong demand among brand marketers for online display ad placements.”

So why is Facebook catching up and passing internet giants that have been ingrained with business owners, national brands and agencies for so long?  The answer is simple - the eyeballs are on Facebook AND they are cheap.

Facebook Ads is a great branding tool!  Whether you send the traffic to their Facebook Page or your website is up to you.  For as little as $1000, you can have your branded message viewed by literally millions of consumers in your market area.  You can even target by age, gender and just about anything asked of people when they create their FB account.

Give me a call or open up the Live Chat window and let’s schedule a time to discuss your business and how Facebook Ads could help you’re your brand.

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a free consultation. 

http://www.emarketer.com/Article.aspx?R=1008253

 

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