Spam means many things nowadays. Are you referring to that block of meat into a can, unwanted emails soliciting you to buy Viagra online or garbage web pages that clutter, i.e. "spam" up the Internet?
If you guessed Spam Up The Internet, in this case you would be right. For far too long, search engines allowed content farms to push out horrible looking pages of keyword dense paragraphs and ranked them high organically in the SERP's (search engine results page). It was a practice that many SEO firms utilized with great effectiveness to get their clients ranked high. Blackhat SEO tactics.
Then Google and Bing changed their algorithm and companies that used to be found on Page One are now pages back in the rankings or delisted altogether.
So, what do you do as a business owner when you find yourself on the end of a Google Slap? First, you fire the firm that got you penalized and then call someone that can provide the search engines what they want - Quality, fresh, original content! We provide that service with ReachCast, a Mashable.com award winning technology service that brings search engine optimization, social media creation/implementation and online reputation management into one managed platform.
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.