Websites are like billboards in the middle of the Amazon rainforest if they are not marketed right. So how do you take that unseen site and have it become visible to the masses in mere days? If you guessed Pay Per Click (PPC) or Paid Search Advertising, you would be right.
Pay per click advertising could be a right fit for your Baltimore or Washington DC based business. Whether you are online only or have a storefront, PPC allows you to buy your way to the top of the search engines with great ease. But great ease could also lead to great loss if the plan is not build on a foundation of sound, internet marketing principles and optimized early and often.
In 2010, when businesses owners were crying the Blues that the economy was down and people were not spending money on their products/services, I had clients having their best years in recent memory. The difference, and there are obviously a few, is that they were marketing online in their local market for consumers and businesses that were looking for their type of company on sites like Google, Yahoo, Bing, Citysearch, Comcast, Superpages, YB, etc. They were found because of their investment in online marketing while competitors were laying people off or closing their doors for good.
Pay per click advertising is the only online media where nearly 100% of your budget goes towards people who are actively searching for you. The only media! It should definitely be part of your online plan and I would love to discuss how it can change your website from an expense to a profit center. You do like profits, right? Give me a call and let's schedule a time to discuss what online marketing can do for you.
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
PS - This is the 3rd Blog in a Series of Blogs titled Build It or Buy It. To read the others, visit:
Buy It Or Build It: SEO 101