JC Penney's, the nearly a century old household name, recently found out the hard way that Google does not like it when you try to manipulate their search rankings. Like many companies, JCP had outsourced their SEO work to a company listed in the article found below whom allegedly used black hat link building practices to get JCP ranked higher. This firm used tactics that were frowned upon by the search engine giant and therefore was given the dreaded "Google Slap", stripping their rankings from Page One down to Page never to see the light of day.
Google is paying attention and while you can fool them for a little while, they always catch up and when they find out you or your SEO firm was utilizing black hat or questionable SEO practices, you will find your website invisible in the organic rankings for years to come.
""When someone is looking for information on Google, we want them to find the most relevant answers possible. Our search algorithm relies on more than 200 signals to help people find the answers they're looking for, and when websites violate our published webmaster guidelines to try and game the system, that's bad for users and we are willing to take manual corrective action," a Google spokesman said."
Do not let this happen to you!
To do search engine marketing correctly and without fear of being pulled from the results forever, you have 2 choices - Buy It or Build It. Let's get together and discuss ways to grow your online web presence with ReachCast and sleep good at night knowing your rankings will not be removed because of questionable search engine optimization practices.
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help businesses increase revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. He can be reached at (877)655-3438 for questions or to schedule a free consultation.