The old ways of Search Engine Optimization is DEAD. SEO strategy used to be about creating pages filled with the same keyword phrase as many times as possible to TRICK the search engines into ranking that page falsely for that ONE keyword or phrase. SEO firms would also create links within the very same website to this one page to again, TRICK, the search engines into thinking that page was actually relevant to people. The reality is that is was not and in most cases, the pages did not even make sense to most consumers but Google allowed it to happen so they continued to employ these tactics for their clients.
Well, those days are over and companies that do not change as quickly as Google, Bing and Yahoo will find themselves totally absent from online consumers.
Over the next week, I will dive into each aspect of Google 2011 with clarity and layout a proven strategy that IS WORKING for our clients. These major changes have affected your bottom line and in case you were not paying attention, go check your organic rankings right now on the 3 major search engines. Most likely you have lost your old position or the page in which you were above the fold now has you closer to the bottom.
But all is not lost forever. The upcoming blog series titled Buy It Or Build It will focus on giving the search engines what they want which is content and/or money. Our game plan includes strategic placement of ads coupled with creating unique and relevant content for your company
If you are a business owner or marketing director who wants to make sense of all these new changes, give me a call and let's schedule a time to meet to talk about these changes.
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.