Have you even been remarketed to? Do you know what that term means? Well, after today's blog you will.
Remarketing is the ability as a business owner to "remarket" your products and services back to consumers who visited your website through online banner advertisements. We do that through cookie technology and here is a good example of it in practice.
Case in point - PerfectPuppyCare.com
Kim, a new puppy owner, visits your website looking for online puppy training and visits ThePerfectPuppyCare.com at which time a cookie is dropped on their Internet browser. Now when Kim leaves and visits Yahoo, CNN, his local news station, etc (See image below), we have the ability to show banner ads related to the Perfect Puppy Care to remind Kim of her previous interest in their online puppy training program. It is a great way to get back in front of potential business and it flat out works.
Remarketing is a great way to keep your name out in front of people who are the closest to being PAYING CLIENTS because they are aware of who you are and had/have some interest in your products or services. . At a $10 CPM, you can market to 1,000 unique visitors for $250 a month. Call me and let's start remarketing to them this week.
I am Alan Moore and my job as an Internet Marketing Consultant with ReachLocal Baltimore is to help you grow your business through online advertising! Give me a call at (877)655-3438 to schedule a free consultation.