In today’s Internet landscape, the mobile section is quickly surpassing all other means of advertising online. For business owners and entrepreneurs, who are looking for high impact methods that will allow them to get eyes on their ads and ultimately increase their sales, they cannot ignore the benefits and the impact of mobile marketing. While this is still a new format for advertisers, today we have a fantastic opportunity for individuals to establish a foothold in this ever-growing market segment. Today we see a number of various advertising groups who are specifically targeting mobile users through a variety of marketing methods. From text messages to QR codes, individuals now have the option to target mobile users through applications and mobile versions of websites.
The goal for any Internet business is to ultimately connect with its customers and increase its revenue by building brand awareness. In mobile marketing, today almost 90% of cell phone users utilize text messaging as a means of communication. The adoption rate of smart phones across the globe has seen a parabolic increase in just a short period of time. It is abundantly clear from the statistics that this communication platform combined with mobile marketing should be an integral part of any marketing strategy that is to effectively communicate with new and existing customers. Many brick-and-mortar businesses are now realizing the value of having a mobile optimized website to allow their customers to quickly and easily find information related to various products and services available. Not only will this have a positive impact and allow for greater engagement through the customer, but the social media aspect of the communication opportunity is always available. Typically mobile users have at least two social media accounts on various different networks and they typically utilize these communication platforms when out and about.
It is extremely important for any marketer looking to further extend their mobile marketing strategy or any business owner who is completely unsure as to where to begin to understand that there are a whole host of options available for every category of business. While it is still important to evaluate each of these components and measure them to determine what the most advantageous strategy will be for you and your business. Remember, your goal should be to enjoy a maximum return on your investment into mobile marketing. As these platforms and handheld devices continue to develop and incorporate new technology, will continue to see a widespread proliferation of useful applications and an extension of mobile marketing platforms. Nowadays it is no longer just a simple text and e-mail marketing as QR codes and third-party applications offering loyalty programs and perks player role in the marketplace. Now is a great time to be a marketer as there are a number of fantastic opportunities available to get your brand message out there. However, the challenge will present itself in determining what method is most appropriate for you and your specific needs. The mobile marketplace will continue to grow and it is a market segment that can no longer be ignored by any business entity.
Is your website mobile friendly? Are you already marketing to consumers or business owners via mobile devices? Why or why not?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $2,400,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.
To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1009167