In today’s digital world, companies from all industries have to compete like never before to have a fighting edge and to find a strong profit against competitors. That need to compete in the digital world has made companies broaden their scope of what services and products they provide, reaching far into territories they never would have before. And, as companies grow they find that they are fighting more than ever when it comes to the big boys in the digital world: Apple, Google, Amazon and Facebook.
The four companies in the digital world, also known as the Big Four, dominate the internet from social media to digital products to informational services and more. They have their hands in nearly every industry as they create a digital world that is one of their own making; allowing other companies to merely to play in their pool. Much like the Microsoft power monopoly in the 1980's and 1990's, the Big Four have created a market where one company, if not more, usually has direct ties to pretty much every facet of the digital world.
That digital monopoly creates both positives and negatives as the Big Four are able to innovate and reshape the digital industry. But they are able to dominate as well, creating a vacuum effect for smaller companies trying to compete against much larger ones. It’s a veritable David vs. Goliath in the digital world. For some that environment allows for freer thinking and innovating while for others it stifles and creates a world where the underdog has only a small chance of truly competing against the Big Four.
How have these companies changed the world in your opinion? How have they shaped yours and that of your company?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $2,200,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.
To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1009206