While display advertising is typically associated with various forms of online media, it has its roots in earlier forms of marketing such as print. Companies have continually turned to display advertising as a means to spread the word about their company and their products and services. The general format behind this form is to utilize texts, logos, and other various types of information to garner attention to a product or service. Display advertising today works hand-in-hand with other rich online media such as graphics, text advertising and many more. The most typical utilization of this form of communication is in its role as banner ads. These banner ads give marketers the opportunity to be much more flexible and incorporate richer media elements such as video, audio, or even animation in conjunction with their logos and images. Further enhanced types of display advertising currently in use can also see the viewer having the ability to interact with the advertisement. This has a profound effect on marketing and the interactive content gives a higher degree of interaction to the potential customer.
With the analytical tools available on the Internet today companies now have the opportunity to leverage this advertising method, to more specifically target their niche clientele. Through the thorough tracking of performance metrics of their advertising campaigns, this gives display advertising a leg up in relation to the competition. Print ads do not give such high degrees of information related to who is viewing the data and from where. As we continue to evolve the current online marketplace, corporations and business entities will further look to create personalized ads as they more specifically target their core clientele. Through the use of search engine optimization and the further proliferation of mobile devices, we will continue to see display advertising grow with this current market. Thanks to these robust tools and tracking options that are now allow marketers to measure the success of an online advertising campaign, businesses now have a greater opportunity to directly evaluate the return on their display advertising investment.
For organizations that are looking to jump into this methodology as a way of attracting new customers, ideally they will want to work with professional Internet marketers who have had proven success with this type of advertising. These ads are not free from the constraints of traditional advertising techniques and sound marketing principles. The right professional will give you the opportunity to leverage more engaging technologies and have the ads feature quality images, audio, or even more interactive content. Couple this with other features and highly compelling text and you will see a much higher engagement from your potential audience. For marketers looking to jump into this arena, always try to choose colors that are easy on the eyes and utilize text that has a clear message. It is important for the use advertisements to have strong call to action and be unique. By following these basic principles and the advice of professional marketers who specialize in display advertising, you will be able to see a much greater return on your investment.
We offer display marketing to target just about any market demographic and with CPM’s as low as $1, you might just want to add some display advertising to your online marketing mix. $500-$1,000 can have your branded message be seen by 500,000-1,000,000 consumers IN YOUR MARKET. Really good exposure for a little investment.
Have you used Display Advertising AKA Banner Advertising before? What results did you witness?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $2,200,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.
To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1009212