Mobile smartphones have become a global phenomenon that has changed the way we do business, stay in touch with friends and family, how we interact with the digital world and, as it seems recently, how we watch the Olympic Games as well. Mobile phones in recent years have grown leaps and bounds, surpassing the simple talking and texting capacity of predecessors by connecting with the internet and allowing everything from games to social media apps to video viewing on the nifty little gadgets. And, with video viewing comes the change of how the world watches the Olympic Games as well.
In a recent survey by TechBargains titles “2012 Olympic Study” the survey found that about 1 out of every 4 people surveyed planned to watch at least some portion of the Games on their mobile smartphone. Just four years ago at the 2008 Beijing Olympic Games mobile smartphone viewing of the Games was practically non-existent with an estimated 1 out of every 200 viewers as estimated by Pew Research.
As with viewing Olympic events and recaps on smartphones, about 31% of those surveyed by TechBargains will also be interacting with social media surrounding the Olympics on mobile smartphones and tablets. Technology today is becoming broader in range with every passing year, opening up avenues of viewing and interacting with global events like the Olympics easier than ever. Mobile smartphones allow users to watch the Olympic Games from wherever they are, whenever they have the time and based on the recent studies that concept will only get more common as time goes on.
ReachCast is ReachLocal's award winning solution for business owners who wish to outsource their web presence optimization (Search Engine Optimization, Social Media and Reputation Management rolled into one) to trained experts in the field of Internet Marketing.
How has the “mobile” world made your personal or business life easier or harder?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $2,200,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.
To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1009203