Since the inception of Facebook, marketing professionals have completely changed their strategies on how to create brand awareness around their company, and get their name in front of potentially millions of people. While the standard for brand awareness within Facebook has always been about utilizing Facebook Ads, the mammoth social media channel has recently released a new feature called Facebook Offers to pages of local businesses. If you have never heard of Facebook Offers, now is a good time to listen up, as you’ve most likely never had such an opportunity to grab new customers before now.
Any Facebook page that classifies themselves as a local business now has access to the Facebook Offers opportunity. To create an offer, you’ll first want to communicate with your store employees that you’ll be running a walk-in special that is solely based on Facebook. Create a coupon code or some sort of “mention this ad for….” feature that will help bring people to your business. When you create an offer, you are given a limited number of characters to make an initial impact, so make the offer valuable to your customers. You’ll also be required to fill in “Terms and Conditions”. This is where you want to put in the actual details and any restrictions of the offer. Upload a catchy thumbnail, and you’re ready to set your offer loose on Facebook.
Once you post the offer, your fans can “claim” it for their use. They’ll receive an email to the account that they’ve put their own Facebook page under with the full listing of your terms and conditions. Now comes the important part. When a user claims the offer, it is posted on their own news feed, which their friends see. Their friends can then claim the offer themselves if they are interested in doing so. The process repeats itself every time someone claims an offer. If your offer is valuable enough, you’ll find yourself sitting on a potential gold mine of exposure as your offer bounces around from news feed to news feed. You can keep an eye on how many people claim your offer from your admin page to get an ideal of exactly how well traveled your new offer is.
If you’re interested in giving Facebook Offers a whirl, but don’t see it on your Facebook page, you most likely have your page miscategorized. Only businesses labeled as a “Local business” will see the Facebook Offers button.
Is your business using Facebook Offers to grow your client base? As a consumer, have you purchased a Facebook offer?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $2,100,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.
To read more of the article that inspired this blog, please visit: http://www.webpronews.com/facebook-offers-now-available-for-local-businesses-2012-04