Social media has continued to develop and evolve itself into a constantly changing engagement platform for individuals, businesses, and news organizations alike. It is safe to say that this proliferation of social media and socially charged networks has had a profound effect on online content and engagement. The beauty of these networks is that they provide a delivery mechanism and various advertising avenues for companies seeking to enhance their brand visibility. Individual users utilize them as a mechanism to connect with their peers and even professional organizations in a public setting. Social media has even created a contingent of individuals who now solely rely on it for their entertainment, news consumption, and purchasing decisions. Entrepreneurs are faced with a pool of opportunities to further develop their ideas and get buy-in from their potential client base. Depending on what your area of focus is, the core functionality of these networks is ultimately determined by you. The end-users are the driving force behind the popularity of various networks and they continue to lend credibility to networks and brands through engagement and readership.
From a business standpoint social media has become a necessity in any comprehensive marketing plan. Regardless of whether the network exists for PR or as an alternative customer relationship management interface, these networks will continue to work hand-in-hand with the core business model and get customers more engaged with the focus of the business. Organizations must understand that their business models can dictate the level of involvement for particular networks. For certain products and services it may not be necessary to have a completely dedicated YouTube channel for their product or service. Often times companies who have already established brands through an off-line strategy tend to be hesitant to enter the social media arena and leave their existing advertising and engagement methodologies intact. It truly depends on the company and their overall vision and mission. Focusing solely upon offline tactics may or may not have the detrimental effect in this ever evolving and rapidly increasing communication landscape.
Social media will continue to evolve and fit the mold of what its users dictate it to be. For companies and organizations to really succeed they must be willing to devote the time and effort necessary to be able to engage with their customers and generate true feedback for their brand. In order to do so, it’s in their best interest to plan out their strategy and work with seasoned professionals to achieve their objectives. Important questions must be addressed like, do we really need to join this network? What is our current goal? How do we achieve X within the particular channel? More often than not it is more prudent for companies to outsource these activities to professionals who will be able to devote the time necessary to create a valid presence. As we continue on down this road we will see an increase in the number of jobs that become available for marketers in these organizations as they continue to hire social media specialist to run their online marketing activities. Social media is not going away and it will continue to transform the way we connect as a global community in the 21st century.
Social media is one of the fastest growing trends of all times. With sites like Twitter, Facebook and LinkedIn, and the hundreds of millions of consumers that visit those sites daily, you would be crazy to ignore social media for your business.
How has your business engaged customers and new consumers on social networks?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $2,100,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.
To read more of the article that inspired this blog, please visit: http://www.searchenginejournal.com/3-steps-to-using-social-media-to-improve-your-seo/41672/