In today's online marketplace, search engine optimization is an absolute necessity for any business or individual who is seeking to increase the visibility of their online presence through the use of search engines. In order to do so, companies and individuals alike place a heavy emphasis on the use of SEO techniques in an effort to gain the highest possible rankings on these sites. The statistics surrounding search engine optimization are quite staggering. Everyday, Google processes over 2 billion searches. Surprisingly, 85% of the individuals who are making these searches do not venture past the first page. With these kinds of statistics in mind, it is no wonder that companies understand the necessity of proper search engine optimization in conjunction with other marketing techniques in an effort to combine efforts and achieve the highest ranking possible. There is a tremendous variation in traffic amounts between the first and second link on Google's search page. This often translates into the difference between thousands of website visitors over the course of weeks and months.
When seeking to engage in search engine optimization, many times this important function is left to trained professionals who are willing and able to devote the appropriate time and resources to completing the tasks. Often times, individuals and small and medium-sized businesses do not have the resources to devote to a highly specified search engine optimization campaign. Those who attempt to take on the processes by themselves face a grueling workload in an effort to generate back links and increase site authority. In addition to these factors, every entity engaged in search engine optimization must deal with the constantly changing search algorithms utilized by Google and other sites. For example, the recently updated Google algorithm "Penguin" impacted a number of sites as it aims to discredit any links emanating from article farms. This had a devastating impact on many individuals who had used this methodology as a cornerstone in their SEO campaign.
As search engine optimization continues to develop and search engines refine their grading metrics, we will continue to see a more focused approach to how webmasters engage in search engine optimization activities. One such area of increasing influence is that of social media. Google's recent algorithm updates have increased the value weighting that social media networks receive when being assessed for popularity. Google's primary focus during this stage is to identify those web properties that are going to provide the most benefit to their readership. Thinly developed sites or micro-niche sites in particular are now less emphasized as they provide limited utility to their readership. Any webmasters seeking to create a comprehensive search engine optimization campaign can focus on the basics and understand how social media plays into their overall strategy. Through the utilization of proper SEO techniques, individuals and businesses will be able to stay in line with changes and not be so heavily affected by any adjustments. Search engine optimization remains more of an art than a science and top rankings will be achieved by those websites who provide maximum functionality and utility to their visitors. This will relate to an increase in organic search traffic and ultimately greater popularity for the web property.
Are you using a SEO firm to manage your organic rankings? Why or why not?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $2,100,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.
To read more of the article that inspired this blog, please visit: http://www.marketingprofs.com/short-articles/2553/three-seo-donts-straight-from-google