Social media has developed itself to become a legitimate communication channel online. As such, businesses trying to increase their online visibility must utilize this platform in their marketing efforts if they are to enhance customer engagement and understand consumers better. Social media advertising is essentially the distribution of marketing messages, READ ADS, through social media platforms such as Twitter and Facebook. Businesses can also take advantage of this opportunity to connect with their consumers to handle customer relationship opportunities, in addition to solving and addressing customer complaints. The traditional communication methodologies like e-mail have seen a reduction in the level of utilization by customers as they now seek a more expedient response to the use of social media.
Social media advertising, in itself, has continued to evolve into a fantastic mechanism to drive organic search traffic in addition to increasing conversions and sales. With newly formed networks being developed such as Instagram and Pinterest, internet marketers have their work cut out for them to effectively craft a social media advertising campaign that is appropriate for each of these new networks. The ultimate goal is to create advertising that does not overly saturate the channel and cause excessive noise with little value. The last thing customers want to see is a bombardment of overly aggressive advertising techniques through a newly established social media channel.
Recent statistics have outlined the fact that social media advertising contributes a much higher degree of success in terms of generating sales leads than that of traditional marketing methodologies. Many companies and organizations have found tremendous success by allowing their sales personnel to engage in social networks as a way to generate interest in the business and ultimately recruit customers. This does not mean that established organizations and reputable brands have completely turned away from traditional advertising methodologies. As a matter of fact, we have seen an increase in the amount of integration between networks as these companies look to further connect with their target audiences. This combination can lead itself to be a powerful marketing campaign as the online marketing efforts work directly in conjunction with offline media and events to generate a consistent message across the board. Social media advertising is now considered a necessity when organizations address their marketing plans, in addition to startup companies, as it provides a more cost effective method to generate interest.
Reports have revealed that large segments of retail target audiences continue to spend more and more time online each year and on social media sites in particular. With this level of exposure, it allows businesses the opportunity to connect with these individuals and further develop their brand. As it relates to new customers and younger demographics, consumers age 20 to 35 represent the fastest-growing demographic is they tend to spend more than 11 hours per week utilizing social networking applications. With this data and the rapid proliferation of social media advertising opportunities it is never too late for interested businesses to incorporate these methods into their marketing mix. Whether promoting a product or highlighting goods and services, the development of a marketing strategy that incorporates social media advertising will continue to be a powerful tool for business promotion and engagement moving forward.
How much of your companies budget is spent on social media advertising? How are you measuring results?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $2,100,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.
To read more of the article that inspired this blog, please visit: http://www.marketingprofs.com/charts/2012/7929/social-media-ad-spend-to-reach-98b-by-2016