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Online Video Advertising 101

Last updated 6 years ago

If you are a business owner, you probably have not spent too much time browsing the web, looking for entertaining videos to keep you occupied in your “free” time. That might also mean that you are oblivious to an entire universe of advertising with which millions – even billions – of people worldwide interact. Online video advertising is not simply for people looking to make a profit on the Internet in much the same way television commercials are not primarily designed to showcase talent within the industry. Activist groups, video game companies, electronics stores, and many more diverse industries have discovered the world of profit available through online video advertising.

Again, in your position, you probably do not spend much time on sites like YouTube. You probably do not remember its post-Google lifetime before it ran ads, and you probably do not know that every popular video on YouTube is now monetized.  With a small contribution (READ break out the credit card), you can have a space on that video, broadcasting your message to millions of viewers. The joy about online video advertising is that it sustains itself. Unlike conventional advertising, you are not required to manage an advertisement plan. Moreover, the only money you owe the host of the video on which your advert runs is when your ad is actually viewed. Because of that, online video advertising is an efficient way to spread your message.

The most powerful aspect of online video advertising is that the ads are able to be specifically targeted to a demographic that will have the greatest interest in seeing the ad. Suppose you want to advertise a new formula of vitamin water. You can augment your ad to only run on videos labeled as being relevant to health and fitness. If you are a small video game development company, your ad can be targeted specifically to channels that handle video game news and walkthroughs.

Compare this to purchasing a television commercial spot. How many people actually watch programs through the commercials? Many see it as a five minute opportunity to accomplish a short goal before the regularly scheduled programming returned. Video ads can be much different. While there is nothing stopping you from generating a thirteen-minute or hour-long ad to run on videos, short and sweet is more bearable and makes viewers less likely to skip your ad. Moreover, ads less than thirty seconds have a higher chance of being of the variety that cannot be skipped. In thirty seconds, there is very little that can be accomplished, leaving most users watching through the entirety of the ad. And the more videos they watch, the more they see the ad and the more their affinity for it grows.

Clearly, online video advertising is the tool of the future. Online video sites may very well have more viewers than standard television, making it comparable to the kind of turnout expected by advertisers during the Super Bowl except that high volume of viewers will be more consistent. Efficient as it is, every business looking to get their name out, should do themselves a favor, and look into online advertising opportunities.

Does your company have an online video?  Have you used online video to create brand awareness or drive leads/revenues?  Why or why not?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,800,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

To read more of the article that inspired this blog, please visit:


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