After the keyword list, the text ad is one of the most critical factors in the success of a paid search, AKA pay per click, campaign.
"Pay Per Click (PPC) such as AdWords and Facebook are one of the many ways of promoting your website online to drive traffic to your site. At the end of the day it will result in making more profits due to promoting your business online."
The TEXT AD has 2 main purposes: (1) To attract the RIGHT kind of people while (2) PROTECTING your budget from the WRONG kind of people (ie: people who will never buy your products or services).
So where to begin? Before writing the ad, think of the final results with these questions in mind. Do you state clearly what you do? If you are a local business, do you state where you are (city)? Would you be attracted to your ad? If you can answer YES to all 3, you just might have a powerful text ad. Write a few of them, test them out and let the cream rise to the top.
Or hire an expert who can manage all of this for you with as much or as little input as you wish to give.
I am Alan Moore and my job as an Internet Marketing Consultant with ReachLocal Baltimore is to help you grow your business through online advertising! Give me a call at (877)655-3438 to schedule a free consultation.