High quality content is the engine that drives not only a well-rounded SEO campaign but becomes the core of a successful online marketing venture. With the recent changes in the Google search algorithm (THINK Panda and Penguin updates), the company has decided to look more favorably upon freshly updated and semantically proper content. Gone are the days of repetitive keyword stuffing and spammy content delivery techniques. Article marketing plays a huge role in Google rankings as it provides a mechanism to enhance Google search ranks through relevant additions to the index. Google is now focusing heavily upon original high quality content and with this push, content marketing is significantly more important than it was in previous years. Having a well-defined content marketing strategy is now crucial for everyone who wants to generate traffic from Google.
With the change in the marketing landscape on the web, there are many different mechanisms that will allow marketers and SEO specialists to deliver compelling content. This process is traditionally preempted by thorough keyword research. Marketers now have the ability to lean upon several different approaches. These include video, audio, and article directories. In conjunction with these methodologies it would be a disservice not to mention the impact of social media marketing and Web 2.0 properties. There are however some notable differences between social media marketing and content marketing. Social media marketing or SMM tends to have limitations dependent upon the available media. Take Twitter for example, marketers are traditionally restricted to 140 characters and must adjust their content or links accordingly. Focusing on content marketing however, the guidelines remain the same as before. Content creators must focus on creating fresh and useful content for their intended audiences.
Regardless of the distribution mechanism the core of the content must be centered on an affective tone and a consistent voice. It must speak to your audience, first, and the search engines second. This can culminate in a call to action that will drive the readership to either sign up for a mailing list or buy a product. Traditionally, site owners and SEO firms utilize professionally written content when looking to bolster the media that they provide. This process is further accentuated by the appropriate sprinkling of relevant keywords. We have to understand the goal of the content is to inform and convince. We want the readership to become subscribers, members, or paying conversions and the quality of the crafted content to be of a nature that will afford it the opportunity to be highly indexed in Google. Most simply, the idea focuses around creating valuable information for our consumers. In addition to the more heavily utilized channels; we also have blogs, white papers, webcasts, and webinars to add to the mix. It is no secret that content marketing is a successfully utilized strategy by many Internet marketers across the web. With the recent changes in the Google indexing algorithm, it only reinforces the fact that this form of marketing will allow companies to build their brand and enhance customer loyalty. When you're looking to reach out to your public, generate leads or interest, and share relevant and useful information, content marketing is the key to your success in this arena.
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Are you actively adding new content to your website or blog? Why or why not?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,800,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.
To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1009014