Tumblr, a microblogging and social networking site, has recently passed the 50 million mark for blogs as the public turns to this unique site to blog and engage socially with friends, family and online acquaintances. According to Google, the word “Tumblr” is set to surpass “blog” by the end of the year, showing a unique opportunity for companies to get into the advertising market set to explode onto the Tumblr scene very soon.
Advertising as always is about staying ahead of the market and understanding trends and with this recent development it is clear that Tumblr is set to become a new powerhouse the world over. Tumblr has announced plans to begin placing ads throughout their site, allowing businesses the opportunity to increase their brand awareness and visibility to both new markets and holdovers from other markets.
In a recent study by comSource, figures came to light that on average Tumblr users spent 89 minutes on the site each day which increases the odds of the user’s interest in a business’ advertisement, thereby increasing brand awareness and boosting business profits in the long run. Tumblr is a place where users spend an inordinate amount of time sifting through recent posts, talking with friends and posting microblogs of their own. It is a site that draws people in and keeps them interested, which makes it a site that is very valuable in the advertising world because it has a high likelihood of success by allowing the business advertisements on the site to sink into the user’s mind. Tumblr is set to become an advertising Mecca and any smart business will get in the Tumblr advertising market while it’s hot.
Are you using Tumblr for your business? What do you think of the advertising opportunities on the popular site?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,800,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.
To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1009024