The eMarketer experts say that online ad spending will continue to grow in the future, and this growth will be larger than even that of traditional media. Online ad spending in the search industry is set to keep its position as the largest part of online ad spending. Experts say that this will continue from 2010 until 2016. Online video ad spending is also growing. It started with a smaller base, so it will far surpass search online spending with a CAGR of 34.3 percent. All of these figures just go to show that online advertising is becoming more important to our consumers, and businesses are more willing to invest into online advertising than ever before.
So how can online advertising help you and your business? If you’re not using online advertising right now, you are simply missing out. The online format is greatly influential today, and it is now often the form of advertisement that consumers see most often. You need to grab the attention of those consumers because it is likely that they are your newest audience. Businesses are always wondering how to draw in the younger crowd, as well, and online advertising is one of the best (and only) ways to do so. The internet is where this new young audience lives, so visit them where they are most comfortable. Makes sense, right?
Your online advertising will help set you apart from other businesses in your industry, especially if those other businesses are a little behind in the online game. Take a look at how other businesses in your industry have marketed themselves online. Look at what seems to be working but also read reviews of their work to see what they have done wrong. Learn by watching in order to avoid their mistakes. Also be sure to learn from what they do right, but don’t emulate it exactly. There is no use in completely copying anyone, and it is likely that it won’t fit exactly into your situation anyway. Put your own personal spin on things.
Make sure that you know how to leverage your online presence most effectively with the proper online advertising. It is not worth advertising online if you do not use the right kind of advertising for your specific audience. Do some research into the kinds of things that your customers want to see in advertisements. You are not a mind reader, so you will have to ask people to tell you exactly what they want to see. That is the only way that you can start to form the proper type of online advertising for your specific business.
Internet users are pickier than ever about the kind of online content that they consume. They have more options than ever before, so they can afford to be a little choosier about what they watch or read. Attention span has also decreased because of the vast amount of information that everyone is exposed to nowadays. You’ll have to use your online advertising in the most effective way possible in order to get your information out there before a viewer’s attention drifts somewhere else.
If you are not sure of how to make the most out of your online advertising, consider hiring an expert to help you out. It is their job to find your niche market and audience and then use it to their advantage. These professionals can help you figure out what kind of advertising you should be using and then put that advertising to work for you.
It’s okay to be a little confused about what kind of online advertising is best and what kind of advertising you should use. In the end, it’s important to know your audience and your potential customers. Know which parts of the internet they frequent. Know what they are attracted to and what they couldn’t care less about. This is the only way that you can make sure that your advertising is hitting the right audience. You don’t want to send the wrong message, and you don’t want to send the right message in the wrong direction, so be careful and do your research ahead of time.
Get educated about how you can use online advertising to your advantage. This is an era where almost everyone is using the internet in some respect, so you definitely need to become a part of that market. Whether you advertise through search engines, social media or online videos, you’ll find that this online advertising will help you reach more potential customers that never knew you existed before. You can market yourself directly to them, and they will have the entire internet at their disposal to check out how they feel about your business. Make sure you make the best first impression possible so that these consumer feel it’s necessary to take the additional step of searching for your business’s website.
Have you increased your online advertising investment this year compared to last? Why or why not?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocalBaltimore. His
mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,800,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.
To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1008999