eMarketer released an article recently noting the continued climb of mobile marketing, as the mobile phone becomes more of a mainstay for civilization with each new year. Mobile phones are technology that over 70% of the world’s population owns, and that figure is nearly 90% in more developed countries such as the U.S. or U.K.. Even kids are getting in on the act with an estimated 35% of kids owning a mobile phone as well. That is roughly around 5 billion mobile phone users which makes it an advertising platform that should not be forgotten and one that is just ripe for mobile marketing.
Many business with the brains to back up the marketing brawn, have jumped on board of the mobile marketing train sending mobile search ad spending “up an astonishing 221%” in the U.S. in the first quarter of 2012. Mobile marketing is an advertising market that is currently an invaluable low cost option for many businesses, whether they are small businesses looking to grow larger or large corporations looking to enter into a market they haven’t tapped before.
The use of mobile marketing can be anywhere from the more tradition SMS (short message service) marketing option to mobile search ad marketing (THINK Google AdWords) geared towards smartphones. Whatever sector a business may be in, mobile marketing is a resource that has grown leaps and bounds since its inception and is showing no hint of slowing down. With over 5 billion mobile phone users, mobile marketing is just waiting for more businesses to break into this advertising genre and start laying claim to the untapped resource found within its depths.
Is mobile marketing part of your online marketing strategy? Why or why not?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,800,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.
To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1008992