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Google AdWords Handles Keyword Variations For You

Last updated 6 years ago

Without any doubt, Internet marketing is one of the most effective ways to market and promote your goods. However, at times, it can become so competitive that it starts to get on your nerves. That’s where pay per click advertising, Google’s paid advertising platform called AdWords, comes into the picture. However, the most interesting and sometimes the most annoying thing about pay per click advertising is that you also have to take care of all the things that you were considering in on-page search engine optimization, to rank your ads well in the search engine results page. The purpose of this approach in pay per click advertising is to show only relevant ads to the users tied to relevant keywords.

Any pay per click advertising expert would tell you that keyword research is one of the most important parts of the PPC campaign. The keywords you would select here would not only help you to get the right placements for your ads, but it will also help you to get those hits and clicks from the right users that can be easily converted into highly targeted traffic.

Till now, keyword research for pay per click advertising used to be a very painful exercise, since you had to include every misspelling of the chosen keyword along with the plurals and all other variations. The job was not only time consuming, but mind numbing, too. Now the good news is that Google will do that for you. You need to insert only the keywords into the ad and Google will take care of all its variations. If this sounds too good to be true, well worry not, as it is a reality. This not only shows that Google is aware of the problems that its advertisers are facing, but it’s also taking effective steps to counter these problems.

“The new behavior will take into account five different variations in language:

    Misspellings (“waterprof sunblock” instead of “waterproof sunblock”)

    Singular/plural forms (“beach balls” and “beach ball”)

    Stemming (“single serve” and “single serving”)

    Accents (“hotel” and “hôtel”)

    Abbreviations (“Dr.” versus “Doctor”)

    Acronyms (“NYC” versus “New York City”)

The company says up to 7% of search queries include misspellings, and the longer the query, the more likely it is to contain some misspelling.

Google has been testing the new functionality with a few advertisers and says it has seen an average of a 3% rise in search clicks, at comparable CPCs, though the company notes performance will vary by advertiser.”

Pretty cool, right?

Were you aware of the recent automated keyword changes within AdWords?  Is pay per click marketing a part of your overall web presence strategy?  Why or why not?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,800,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

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