In a time when information is cheap but not always reliable, your customers will value the fact that you offer them high-quality content that can help them make tough decisions. Nowadays, people are aware that not all information on the Internet is trustworthy. They are looking for someone, an expert, to explain things to them in an understandable way. They are also looking for photos of products and videos of people using them. Consumers want to see the people behind their favorite companies.
This is the heart of content marketing. Good content marketing gets potential customers even more interested in your company and your product. Your target audience will start thinking of you as an expert in your field if you provide them with the information that they need on a regular basis. If you know your industry and what your company does, this information is not hard to understand and explain to someone else. This is what I do every day when I post my blog.
The amount of money that businesses spend on many types of content marketing rose by 44.4 percent in 2011. Do you know how many North American companies used video in their content marketing strategies in 2011? 52 percent! That’s a dramatic increase from the 37 percent in 2009. This just goes to show that content marketing is growing in popularity and is here to stay.
Social media is a great tie-in with content marketing. In fact, this is one of the main ways that businesses are now sharing their new content. Social media sites make it easy to share your videos or photos of your products. You can also provide a large audience with specific information that they are actually interested in. Social media and content marketing go hand in hand, so be sure to start up your own social media pages in order to attract the most people to your company. They can (and will) find your company’s website while looking for helpful information or interesting photos and videos.
Content marketing is not going anywhere. This is a sturdy way of showing your potential customers what you do and why they should buy. Better yet, people are actually interested in content marketing. There is a hunger for high-quality information from reputable companies. If you can provide written content, videos or photos of what your company does and answers to the questions that people might have about your industry, they will seek more and look to you as an expert.
The best thing is that these consumers will be eating directly out of your hand. Content marketing allows you to provide valuable, honest information about your industry and your products. However, it’s also a great way to show your potential customers exactly why you are the best choice out of all of their options. People who are familiar with your industry and the inner workings of it will be your greatest asset as you use content marketing. They can give the best explanations to the people who are looking for them.
However, remember this: although content marketing provides high-quality, trusted information to your consumers, you also need to make sure that it is presented in a personable manner. Nobody wants to read a dry report on your company’s history. Instead, try using video marketing or a series of funny photos. These can make you seem more likeable and approachable to customers and they will be more willing to get to know you and what you do. This kind of attitude can start building a brand name for your company, and people will start to trust your name and enjoy seeing the things that you are involved with.
There are people that tout themselves as being content marketing gurus, but make sure that they will do their job before you hire them. Content marketing is not an easy thing to do effectively, and it is very easy to ruin your reputation as a company if you release false information under the guise of helpful content for consumers. There are people out there that can help you use content marketing more effectively. Their services do not come for free, but they can help you avoid making costly mistakes that can ruin the reputation of you and your business.
Remember that content marketing is an area where you can truly show off what your company does and what it is all about. Make sure that you really put your personality into it. Try to find a way to market your company that hasn’t already been done. Videos are a great way of doing this. You’ll be able to show your customers the inner workings of your company, the people behind the products and how it all fits together. If you do this in a personable way, you can really start to build a true and trusted relationship between you and the people to whom you are marketing your products.
Content marketing is becoming more necessary for businesses. Are you using blogging and other forms of content marketing as part of your online marketing? Why or why not?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,800,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.
To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1008991