The exponential rise in the usage of online content for nearly every information and entertainment need, by consumers show only one thing; online content is going to surpass all other forms of media in popularity. If you happen to be a visionary internet marketer, then you may be able to see where I’m getting at. I’m talking about content marketing. Considering the reach and the popularity of the internet, content marketing can prove to be a great marketing tool for your business. This very blog is a great example.
The popularity of the internet can be imagined from the results of a recent survey where it was found that 87% of the people spent around 11 hours per week in surfing content online. That’s huge by any standards and provides a great business opportunity. In this survey, video content was found to be the most popular online content. Most people prefer video tutorials than the written ones. The sites which show the user generated content are considered most popular, such as YouTube. That’s why spending money and efforts on video content marketing make a lot of sense here.
The business opportunity that content marketing provides is really huge and unparalleled to any other form of media. Content marketing, especially video content marketing, prove to be quite beneficial for getting the conversions for any business. According to this survey, all the participants have responded that they watch at least one video on any of these video streaming sites every day, which means if you somehow become successful in inserting your ads into these most frequently visited videos, then the opportunities are truly endless.
Does your company have a blog to push out content to the search engines and generate readership interest? Why or why not?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,800,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.
To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1009043