Mark Zuckerberg, the CEO of Facebook, predicted that the whole world will become more social and with new reports emerging of substantial growth across several different social media platforms, he is once again proven to be right. Due to the vast reach that social media has across the world’s population, it would not be wise to ignore the marketing possibilities for your online business.
Let’s go through some figures to allow us to visualize the growth patterns:
- With a 19.2% increase since 2011, there will be an estimated 1.43 billion social network users in 2012.
- 63% of total internet users will visit at least one social network in 2012, which will rise to 67.6% in 2013 and 70.7% in 2014.
- 1 in every five people walking this earth will visit at least one social network this year, rising to 1 in 4 people by 2014.
As you can see from the estimated figures above, social media is insanely huge, growing at an exponential rate and is becoming one of “the” places to develop your brand as both an online or offline business owner. With the majority of social media platforms offering some type of paid advertising feature, you are able to tap into these billions of users across the globe to develop your business.
Facebook is by far the most dominant leader when it comes to social networking and also social media due to its current user base which spans most of the globe. In the USA, more than 142 million users own a Facebook account alone, which offers a vast opportunity for massive exposure.
If you concentrate on Facebook alone, you will certainly have your hands full due to the power of viral marketing. Many businesses are taking advantage of viral Facebook applications to increase their brand awareness and you can do the same by integrating your business brand within a game that can be played and shared to friends across the Facebook platform.
Within viral Facebook applications, there is specific code that can be used to take advantage of the stream feature which allows your application to post data on the wall of the user playing your application which offers a great way to introduce viral marketing to your business. As your user base grows, the subtle marketing messages posted on the Facebook users Wall will be shared with friends and increase brand awareness. Use Facebook wisely and you will find success.
Other social media platforms such as StumbleUpon, LinkedIn and Twitter are also not to be ignored as these can all provide effective paid advertising if your campaign is aimed at the user demographics and mindset of each network.
What social media program are you running currently? What results are you seeing?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.
To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1008903