In the second quarter of 2011, as we all may know, Google decided to launch their own social network called Google+. The launch saw millions of users sign up to this new and innovative network. As time has gone on, it’s looking less and less likely that it will rival Facebook, as the network is finding it hard to retain its visitors for longer periods of browsing time.
A report released by comScore suggests that people are spending less and less time on the website, as the months go on. In November 2011, people spent an average of 5.1 minutes on the website, December 4.8 minutes and in January 2012, just 3.3 minutes.
Will this mean the end of the world for Google+? I think not! As it’s been integrated into search results, AdWords and several million websites, we may all find a home at Google+ in the future. Not only may it form a part of the ranking factor of websites in the organic search results, but it allows people to publicly share your web pages within their circles.
“Despite unique features for users and marketers, and built-in name recognition, Google’s social network still struggling for relevance.”
I personally believe that this is an attempt from Google to try and draw people away from the giant that we all know as Facebook. Maybe Google is scared? Or maybe not.. Who knows? But what I do know is that Google+ has some great features that will help you develop your online presence.
First of all, I have found it to become standard procedure to place +1 buttons on websites, like many others have, as well as placement alongside Twitter and Facebook share buttons. Many of us are familiar with the free service from addthis.com – this service has also integrated Google +1 buttons due to increasing demand.
When someone visits your website, loves the content and +1’s it, this is similar to a like on Facebook with one major difference. When someone likes your page on Facebook, this will not show up in organic search results, whereas Google +1’s will show up on search results for anyone connected to the person on Google+. This gives you a dominant listing within the organic search results when anyone comes across your website when typing in keywords you rank well for.
Another great use for Google+ is the rich snippets you can add into your actual organic listings on Google Search. Have you ever searched Google for specific content and noticed a picture of someone at the side of the listing? Well, that’s Google+. Just imagine the increase in click-through rate of your organic listing when you add that into the mix.
Are you using Google+ and +1 on your website and as part of your search engine optimization/social media plan? Why or why not?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.
To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1008976