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Useful Search Engine Optimization Tips for 2012

Last updated 6 years ago

As a website owner, you must understand that search engine optimization is one of, if not the most important part of your online marketing campaign. If your website is not ranked within the first page of the major search engines for targeted keywords related to your products and services, you will not experience the huge benefit search engine optimization can offer your business.

With search engine optimization, there are two specific areas all webmasters concentrate on. These include on-page SEO & off-page SEO.

On-page SEO: To ensure your website is relevant to your target keywords, you must ensure that your content includes the relevant keywords throughout your content while still speaking to your target audience. This also includes h1, h2, h3, h4 tags & alt tags on your images. Creating a new, optimized page for a set of 3 to 4 keywords would be far more effective than building all the backlinks to the homepage.

Off-page SEO: This is seen as the most important and involves creating relevant backlinks to your pages using your target keywords as anchor text. To do it right, you must build highly relevant backlinks from websites that have authority within Google, as this will ensure a ranking increase for your own website.

Be aware that any automated backlink building tools will certainly harm your website’s reputation, so manual link building is a must. Here are a few options to get started:

Guest posting on relevant blogs, links within your signature on relevant forums, article writing and submission & press release writing and submission all work well and are considered white hat SEO.

You also have three targeting options: these include local, national & worldwide. Depending on what products or services you provide, will depend on which method you wish to follow. I will explain each of the options below:

Local: If you only provide a service within your local area, such as “Plumbing in Baltimore”, then you would benefit much more from a local search engine optimization campaign, as you may not be able to deliver your service outside of this area.  Why drives 100 miles to fix a pipe any ways?

Google Places is a great place to start your local marketing, as this will offer free exposure when people within Baltimore search for a plumber. Local search is huge at the moment and can offer great exposure on desktops, as well as mobile devices.

It’s important to know that when you are building backlinks to your website, your anchor text must include your target location. For example: if I submit an article, the link to my website will have the text “plumber in Baltimore”. You will then increase the ranking of your website and your Google Places listing when you do this.

National: Businesses that provide their services or products on a nationwide scale would find it more beneficial to start a national search engine optimization campaign. A national keyword would be much broader, for example: If you offer nationwide plumbing services, your anchor text within your link building campaign would be “plumber” or “emergency plumber”. Although these keywords are much more competitive, they offer much more traffic and revenue opportunities.  They also take a lot longer to rank organically.

Worldwide: If you can deliver your products or services worldwide, then it’s an obvious choice to start a worldwide campaign. In this instance, it is beneficial to register domain names related to your company that have extensions for the major countries. You would then host these websites on a server within that country, as well as set your target country for each domain within Google Webmasters. You can then build backlinks to each domain to increase its ranking.

Search engine optimization is very technical and takes expertise, like anything else in life, to do it right.  ReachCast is ReachLocal's award winning solution for business owners who wish to outsource their web presence optimization (Search Engine Optimization,

ml" target="_blank" title="Baltimore Social Media">Social Media and Reputation Management rolled into one) to trained experts in the field of Internet Marketing.

Is search engine optimization part of your online marketing strategy?  How many companies have you used in the past for SEO?  Any horror stories you could share?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

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