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Using Google to Mobilize Your Business

Last updated 5 years ago

Unless you have been living under a rock for the last 12 months, you should be aware of how popular mobile marketing has become for generating interest in your business. “With Google Sites, you can build a professional mobile landing page in just minutes.  You can also visit GoMo, an initiative by Google, to learn more about why mobile matters, test how your current site looks in mobile and get a free report with personalized mobile site recommendations.”

The amount of people that access search engines via a mobile device has doubled within the last 6 months which means that mobile searches account for millions of searches every month. If your website is not compatible, then a mobile user will simply bounce off of your website and move on to your competitors.  Scary thought, right?

Do you want to lose sales just because your website is not mobile friendly? Or, do you think it’s a very good idea to use Google Mobile to create a zero-cost mobile friendly version of your existing website? I know what you’re thinking; I guess you now want to get started on building your own mobile site and that would be a very good decision if you ask me!

Not only will you look more professional with a mobile website, but you will open up another avenue of online marketing specifically aimed at mobile devices. When you send traffic from Google Adwords or Admob, you can add “click to call” buttons on your mobile website, which makes it so much easier to generate calls from your marketing.

Why do you think Google bought Admob, the mobile advertising platform? It is due to the fact that there is actually more internet enabled mobile devices than desktop computers and it's growing at an exponential rate. More and more people are searching for local businesses on Google using a mobile device every single month and if you’re not listed, with a mobile compatible website, you’re in trouble.

When you visit the Google Mobile application, you are presented with several ready to go templates which suit most business sectors. The first option provides themed templates for restaurants, local business, lead generation, social, and eCommerce. Next on the list is the color scheme. When you click on the preferred color, you will see an example of your selections to the left of the page.

Once you are happy with your theme and the color, you can then continue to login to Google Sites.  This step will require registering, although the chances are you probably already have one if not several existing Google accounts. Once logged in, you can then start to develop your Google Mobile website by adding your own logos, descriptions, text and numbers. Once you have followed all the steps, you can publish your site and you’re ready to go.

Is your website mobile ready?  Do you know what percentages of your website visitors are using mobile devices?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

To read more of the article that inspired this blog, please visit: http://www.google.com/sites/help/mobile-landing-pages/mlpb.html

 

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