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Search Engine Optimization Techniques For An International Audience

Last updated 6 years ago

Most online marketers know that search engine optimization is important. After all, who wouldn’t want to be at the top of the search results? According to a survey by Optify, click-through rates are very high for those sites ranking in the top two positions on Google; after that the drop-off is huge.

As a result, businesses with a solid marketing plan include a search engine optimization strategy as a vital part of their online growth. But did you know that optimization techniques vary by country? For businesses and websites looking to grow their international presence, a focus on search engine optimization by locality is important.

There are only five countries in the world where Google is not the number one search engine, so most sites can focus their efforts on getting noticed by Google’s crawlers. But if you are selling a product or service in Russia, why waste your time on search engine techniques tailored for Google when the biggest search engine in Russia is Yandex?

Google is also missing out on the top market share in China, South Korea, Japan, and Taiwan. In China it is Baidu, in South Korea it is Naver, and in Japan and Taiwan the top search engine is Yahoo. There are a number of reasons for this but the main one seems to come down to users in these countries are just more comfortable with different search engines whether it be the language used, the interface, or the name recognition.

So, if you are targeting any of these countries, you should look into the different nuances involved in search engine optimization for Baidu in China, for instance. The different search engines each place a different value on things like inbound links, key word density, and H1 tags. For example, Google prefers a keyword density of 2-3 percent while Yahoo Japan prefers one closer to 7-8 percent.

Since the majority of Internet sites are in English, it is much easier to get ranked higher for searches in other languages. However, keep in mind that those search engines doing the rankings in these other countries may have a different algorithm than Google.

Did you find this blog fascinating? Are you trying to target consumers in other countries online for your products and services?  Why or why not?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

To read more of the article that inspired this blog, please visit:


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