SEO (Search Engine Optimization) is an integral part of a successful online marketing campaign for any business. If you have dominant search engine rankings for important, high trafficked keywords within your market, you will experience more traffic which is highly targeted and converts into revenues.
Some companies spend thousands of dollars on un-ethical link building services with a sole intention of manipulating the domains PageRank and rankings for specific keywords. What you need to know is, for long term rankings and gaining trust from Google, you must not manipulate anything.
Your back linking strategies must be natural in the eyes of the major search engines. Otherwise, all your hard work and money can be wasted trying to follow shortcuts or loopholes that will be closed soon enough by the search engines.
The hardest part of the battle is sourcing highly relevant online properties that will allow you to place or swap link placements. That’s why it’s important for you to utilize purpose built link building tools to streamline the process of finding, contacting and placing links on relevant websites.
Here are a few popular tools used for this exact purpose:
1 – Majestic SEO: This tool enables you to spy on your competitors. You are able to see where their links are placed and it will help you to determine how easy or hard it will be to beat your competitors as well as allowing you to source new link building opportunities. Reporting features are available, although you must upgrade to experience the full capabilities of this useful SEO software.
2 – Open Site Explorer: This useful SEO software from SEOMoz is similar to Majestic SEO, although you are able to uncover much more information regarding incoming links to your competitors using the free software version. The Premium upgrade is useful to unlock other advanced tools that give you inside data regarding your competitor’s social presence across Google+, Facebook, Twitter and many more.
3 – Raven Tools: This may not be the most affordable SEO tool (around $99/month), although the time saving features available far exceed the monthly cost. You will find the link manager highly useful due to the fact that you are able to source potential link partners, gather the contact information of the website owner and send them a link request from the same panel, which makes link building life so much easier.
What you must remember is that SEO takes time, patience, and must never be rushed. Never take part in automated link building programs or use link blasts that submit low quality, spun articles to thousands of websites, as you will set yourself up for the fall. Regular and consistent, high quality, relevant link building is the key to search engine success.
What success or horror stories can you share about your link building/SEO strategies?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.
To read more of the article that inspired this blog, please visit: http://www.searchenginejournal.com/15-best-link-building-tools/42129/