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Internet Marketing is Chaotic

Last updated 6 years ago

Online marketing is a very powerful medium to get your company’s products or services found.  The Internet is also very fragmented and chaotic to say the least so choosing the right vendor or media mix is critical to your online marketing success.

The recent research by Intel uncovers some exciting stats and will help you understand where your business should be involved. Here is some data to get the ball rolling:

Every minute there are:

  • 47,000 app downloads
  • 1,300 new mobile users
  • 100+ new LinkedIn accounts
  • 20+ million photos viewed
  • 6 million Facebook views
  • 320 new twitter accounts
  • 2+ million search queries on Google
  • 1.3 million video views on YouTube

What you should ask yourself is, will my business benefit from any of the above? Well, I will answer that for you: “YES”. Where there is massive traffic, there is always a way to tap into that traffic to suit your business. If you have not yet thought about the ways to utilize the most popular websites on the internet then now is the time to start.

Facebook, Twitter, YouTube and Google are the most obvious choices for most online businesses that start an online marketing campaign but not everyone takes full advantage of what these websites have to offer.

When using YouTube for instance, do you submit low quality videos that provide a low response or do you invest in a professional promotional video that connects with your target market and then feature your videos on YouTube via AdWords to increase the views & response?

You see, there is a wrong and right way to marketing on any popular website and the best way to do this would be to either outsource your marketing to a reputable company who specializes within every aspect of online marketing from paid search to social media.

Marketing on Facebook is different to Twitter and the same goes for LinkedIn and YouTube. Each website is unique, each website has different demographics and the mindsets of its users differ, which means your approach to marketing on each website must fit the criteria. Whatever you do, you must ensure that quality is at the top of the list. Don’t make due with low quality videos, poorly designed Facebook pages or spamming on Twitter as your time will be wasted.

How much of your overall budget is spent online?  What has been your greatest successes or failures in marketing?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

To read more of the article that inspired this blog, please visit:


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