Like most online business owners, we rely on Google for targeted website traffic, which in many cases counts for over 80% of revenue generation due to the sheer amount of traffic some webmasters gain from first page Google rankings. If Google has an issue with your website, how are you to know?
The answer is Google Webmaster Tools. Have you ever seen a sudden decrease in your rankings? If so, this may be due to crawling errors, sitemap errors, broken links, low quality score or un-natural link building.
When Google Webmaster Tools is installed, you’ll have access to a dashboard which is dedicated to helping you troubleshoot issues, alert you of specific on-site issues, and also gives you the chance to provide Google with information regarding your website, for better indexing.
It is very easy to get started and only requires the installation of the Google code which is provided to you when you sign up to webmaster tools. You must insert this code on your server, or within your website HTML to verify ownership of your domain before you are allowed access to the features.
You can install a java script snippet before the closing head tag (</head>), install the provided Meta tag, or upload a .html file provided by Google. Once that’s installed, you click the verify button within the Google Dashboard in order to fully verify ownership your website, in which you can then start to manage your domain.
It is important to you and your long term SEO strategy that you know how Google views your website, especially if you add content on a regular basis, as you are easily able to diagnose any crawling or broken links which can be easily fixed. This helps you rank better and gives you a better understanding of what to double check when adding new content.
Not only is webmaster tools used to diagnose issues but it can also help you to identify which websites are linking to you and which search terms send you the most traffic. This enables you to develop your SEO strategy to increase the rankings for search terms that have the biggest effect on your daily traffic count. You can also identify if websites with poor or copied content link to your site which may harm your rankings, just visit the website you have investigated and then ask for link removals.
By submitting your sitemap into Google Webmaster Tools, you will get much faster indexing of your pages and posts, as well as having the chance to tell Google of which pages are most important or which ones must be crawled regular due to regular updates.
Have you used Google Webmaster Tools? Do you find it easy to use?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.
To read more of the article that inspired this blog, please visit: http://www.searchenginejournal.com/matt-cutts-explains-submitting-to-index-via-google-webmaster-tools/41978/