It’s a well known fact that Google is the number one search engine available on the internet today. Although the massive growth of Facebook across the globe may change that title, especially when it comes to retaining popularity and worldwide traffic share. Throw in the fact that one day, you may be using Facebook the same as you use Google and Google better beware.
Let’s wet our feet with some statistics of Facebook from 2011:
- There are more than 750 million users, which is around 1 in every 13 people on earth.
- Half of these people are logged in on any given day.
- 48% of 18 to 34 year olds log in as soon as they wake up.
- About 28% check their Facebook before getting out of bed.
- There are more than 206 million people in the USA with an internet connection, of which 71% are registered on Facebook. Pretty crazy, right?
As you can see from the above statistics, Facebook is huge and is growing at a tremendous rate, every single day. That is why this service is such a threat to Google and its future of online search.
Speculation is in the air regarding the rapid development of the Facebook search engine, which leads many of us business professionals to believe that a new “AdWords” like advertising method may be among us. Around two dozen Facebook engineers have been summoned to an underground Facebook bunker to work on their existing search engine features, which are reported to be led by former Googler, Lars Rasmussen.
Quite simply put, if they do develop something similar to the Google Search Engine then I predict an absolute frenzy within their advertising network. This frenzy is due to the sheer amount of targeting demographics that Facebook has, which is much better than the current targeting of Google.
What sets Google apart from Facebook at this time is people who visit Google actually search for products to buy and their traffic is of high quality which does actually convert into profit (if you are an AdWords genius that is). Whereas people on Facebook are in a different mindset, such as looking for entertainment, meeting & chatting with friends and maybe not so qualified as a Google searcher. The mindset of Facebookers may also change in the coming months, which would depend on what features are introduced and how well this integrates with its user base.
I’m sure that Facebook will come up with something special if they want to take hold of the pay per click market and I will be there when it happens, will you?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.
To read more of the article that inspired this blog, please visit: http://www.webpronews.com/facebook-search-engine-2012-03