After much anticipation, Facebook Timeline for businesses has finally arrived. There are many opportunities for companies that use this tool, even though it may seem to be too much to contemplate at first. If we look at the individual elements that make up Facebook Timeline for businesses, it is easier to grasp its scope.
Besides the behind the scenes changes made to Timeline, the most obvious ones people will notice are:
* The layout and cover photos - A first reaction by many is they don't like change, but for most, this is much better than what they had before.
* Highlighting Features - Finding information is much easier with improved apps, info section, photos, and more.
* Editing Features - Editing has become much simpler since it is no longer necessary to navigate away from a page to do it. Changes and updates are made from the same screen.
How Businesses Benefit
Changes to features allow brands to become unique because of the options available. No longer will a page have the look of so many others, including competitors. The flexibility alone makes the change worthwhile.
Those recognizing this as a time to do some spring-cleaning may benefit more than others do when they review links and info to remove erroneous or outdated data. The requirements as to a business's history force companies to check out and verify important details, which can lead to an improved image.
Who Loses Out?
Brands that do not have the best online presence may feel that they are at a disadvantage because they may not offer good content or have vested the time necessary to make their pages top-notch. This might be the incentive these companies need to put more effort into SEO of their sites and development of more worthwhile content.
Older brands may feel that they are being gypped because their historical references are limited back to the year 1800.
What Lies Ahead?
One of the major weaknesses of Facebook has been that it did not give administrators a vehicle for determining realistic activity on their sites. The plan currently is to add analytics so there is a yardstick for measuring accomplishment and ability to reveal a need to build on ineffective methods. While this is of little value to the personal social network, it is a tremendous improvement for businesses.
The new Facebook Timeline looks great; how it is used will determine if the platform is a success with users.
Are you happy with the new Facebook Timeline changes? Why or why not?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.
To read more of the article that inspired this blog, please visit: http://mashable.com/2012/03/01/facebook-timeline-brands-guide/