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Content Marketing - Feed Your Audience, Not The Search Engines

Last updated 6 years ago

When online business owners think of content marketing, the most popular methods followed would include article writing with submission & blog or guest blog posting. Although content marketing allows you to develop search engine presence, it’s more important to create content designed for your audience, rather than creating this directly for the search engines.

First and foremost, independent research of specific areas within your business sector can be used very effectively, due to the interest you can develop from major players within your market. If your market research is relevant, it can create viral distribution, as many other content writers within the same market may cite your findings & opinions on their website.

Rather than writing content especially to rank within the search engines for specific keywords, you must think of your readers first. Providing compelling content that actually provides useful information will provide your content marketing campaign with much more exposure due to the fact that people share and distribute information of value.

Developing yourself into an authority within your business sector is of great importance. The more useful information you provide, the more people will follow and share your content with their own network of business associates via social networking. You are also easily able to add sharing buttons within your website or blog to encourage viral distribution.

It’s important to note that the internet is powered by fresh content, which is required by people searching for products, services and information related to your business. Rather than traditional methods such as “interruption marketing” which includes television commercials or direct mail, content marketing allows you to deliver information requested by the consumer which generates authority & credibility.

The most successful content marketers will initially provide the valuable content without any sales agenda, but will include periodic sales messages which enable you to break through the barrier of sales resistance. It’s much easier to sell something online to someone who does not feel obligated to make an instant purchase, as people can recognize value.

You will be much more successful within your content marketing if the content you provide rewards your readers. Will your content provide a solution to common issues? Will your content entertain your readers? Providing content that covers these two points will increase the response you gain from within your market and will entice new & existing clients to open your emails and read your content, as your name will be known for delivering consistent quality.

Once your readers know, trust and follow you, its becomes so much easier to increase your revenue using content marketing, as long as you take the subtle approach to promoting your products and services.

Do you blog about your industry, product(s) or service(s)?  Why or why not?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

To read more of the article that inspired this blog, please visit:


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