For business owners looking to increase their Hispanic social media marketing presence, there is good news. US Hispanics spent more of their Internet time on social sites than other ethnic groups; this according to a recent survey from BigInsight. On an average day, 26% of Hispanic Internet users in the US spent six or more hours on social media sites.
The social media sites benefit greatly by having this large segment of the US population spending so much time on their sites, especially Facebook and Twitter. Stepping up your social media marketing on these sites could help you grab the attention of your target audience, at a place where they spend a lot of their time.
Furthermore, US Hispanics were early adapters, spending more time on newer and smaller social network sites like Pintrest and LinkedIn. So, business owners can also grow a following by targeting Hispanics on these upstart social sites. More data about when and which sites Hispanics prefer will be important for business owners to further target Hispanic users.
With so many Hispanics spending so much time on social sites, the social media sector is a great place to find new followers and customers by specifically targeting Hispanics through Hispanic social media marketing.
Were you surprised by the finding of the survey? The Hispanic market is enormous; are you targeting that segment of the population to help grow your business? Why or why not?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.
To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1008877