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Demystifying Google's Algorithm

Last updated 6 years ago

Everyone is trying to game Google’s algorithm into ranking them higher than their competitor.  Several hundred factors, called “signals”, go into the algorithm that populate the search engine results page whenever you do a Search on Google.  Hundreds of factors!  The best search engine optimization firms in the world know the basics: content, links, authority, relevance which for now appear to be most important to the Google algorithm.  More recently though, it appears social media and online reputation along with “connected search results” from friends that make up your online circle appear to be gaining speed as well.  It is all very complicated to say the least, in a day in age, where even personal searches you do on your computer behaviorally steer the search engine results page after looking up something on Google.

Very complicated, indeed.

“The query is sent back to Google through the Internet,” Google Fellow Ben Gomes told Jon Mitchell. “Typically, this is a journey of over 750 miles in either direction. We have data centers all over the world, but, on average, your query travels about 1,500 miles.”

Were you aware that in the split second between hitting enter on your keyboard and the results appearing on your screen that the information you sent travels that far?  I never really thought of it either.

Technology, isn’t it amazing?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

To read more of the article that inspired this blog, please visit:



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