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Brand Advocates and Online Reputation Management

Last updated 5 years ago

Imagine an army of people online waging war on your behalf.  What war you say?  The war of online reputation management, which is one critical aspect of your online web presence that most businesses are scared to death of but one that does not have to be that scary if you know what you are doing.  Online reputation management takes time to monitor all of the sites that consumers can talk both good and bad about you.  It takes time to cultivate good relationships with your clients to the point where they will become an advocate for your brand, products or services.  BUT once you have WON them over and asked them to spread the word online, they will and your overall web presence will grow.

“Among internet users who make at least one brand, product or service recommendation per year, 16% reported recommending more than 15 brands, products or services in that timeframe. Another 16% made 10 to 15 recommendations, while more than two-thirds made fewer than 10 recommendations.”

Online reputation starts with good customer service.  Your customers will only speak good about you if they had a positive experience with your business.  Creating these walking billboards is critical in the Internet Age where most consumers “Google” your name + Reviews before they think about giving you money.

ReachCast is ReachLocal's award winning solution for business owners who wish to outsource their web presence optimization (Search Engine Optimization, Social Media and Reputation Management rolled into one) to trained experts in the field of Internet Marketing.

Are there negative reviews about your business online?  Do you ask “happy” clients to go talk good about you online?  Why or why not?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore.  His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies.  He manages over $1,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government.  Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.

To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1008881

 

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