They say a picture is worth a 1000 words. But what if that picture was an online banner advertisement and that static “picture” was now a video showcasing your brand, product or service? Think of your own habits online. When you are on a website, say CNN reading articles on the economy or Whitney Houston’s death, do you notice the online banner advertisements that stay still or the ones that are more interactive and attention grabbing? The answer is simple, your eyes gravitate to the “noise” and that is part of branding online.
" Ad solution provider MediaMind found that web users in North America who were exposed to a campaign that included rich media display ads were nearly three times as likely as those who saw only standard banners to end up at a marketer’s website—either by clicking on the ad directly or by navigating to the site at a later date. Those exposed to banners that included online video were about 5.6 times as likely to visit a marketer's site as those exposed to standard banners.”
Online banner advertisement AKA online display is a great way to capture the attention of someone, make them aware of whom you are and entice them to remember your brand or what you are promoting. The ultimate goal of a banner ad is to get them to visit your site, “Google” your name, product or service or give that brand recognition next time they are in the market for what you do.
Online display is expected to climb again this year as more advertisers see value in brand marketing and the after-effects of this form of media.
Is online display in your budget for 2012? Why or why not? What kinds of success, or failure, have you see with this form of advertisement?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a Free Online Marketing Consultation.
To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1008957