Online marketing continues to receive a vote of support by business owners with more and more of their budget being invested in online based media. I have noticed a marked change in the optimism business owners now have about the economy and consumer confidence. Whether it is pay per click, search engine optimization, social media, display advertising or reputation management, business owners want a piece of the online marketing gold mine and are willing to pay to get their share.
“eMarketer estimates digital ad spending, including paid ads on the internet as well as mobile search and display advertising, will rise 23.3% this year, while traditional budgets other than TV will remain largely stagnant. Social network ad spending in the US is expected to grow 43% during the period.”
Online marketing is not a fad and it is not going away anytime soon. For some, it is very daunting to figure it all out to make an educated decision on where to start and who to hire to execute the media plan. I have met with a number of owners in the last few months that are scared to death about not being there but equally scared to waste a small fortune trying to figure it out on their own.
SHAMELESS PLUG: The answer is simple, hire me and let our team of experts execute a plan we will map out together.
When it comes to online marketing, do you have an all-in, all out of I think I am doing enough strategy? Are you scared of how quickly this digital space changes? Are you outsourcing this work or trying to do it in-house? Why or why not?
About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.
To read more of the article that inspired this blog, please visit: http://www.emarketer.com/Article.aspx?R=1008930